Youth Digital Marketing

Washington, DC – Tuesday, April 7 – A coalition of prominent children’s and consumer advocacy groups filed a complaint with the Federal Trade Commission (FTC) today requesting an investigation of Google, charging the company with unfair and deceptive practices in connection with its new YouTube Kids app.

As part of today's filing at the FTC of a complaint on how Google's new YouTube Kids app fails to implement well-known federal safeguards when providing video content to children, CDD prepared this backgrounder.  As you will see, Google's overall approach to YouTube, including how it targets kids on its service, features "channels" that are nothing more than ads for toys, promotes junk food and well-known commercial brands, and works closely (via research, etc.) with leading adverti

Last summer, we asked the FTC to provide us with information on the so-called "Safe Harbors" for the Children's Online Privacy Protection Act (COPPA).  We told the FTC that the public needs to review how these Safe Harbor programs actually operate including how they ensure that a child's privacy is protected.  The FTC has not made the information available, claiming that if it provided it the companies under its purview would be less forthcoming to the agency.  That position is absurd and inappropriate.  When we are talking about programs that are supposed to protect the privacy of children