Six months ago at the US DoubleClick Leadership Summit, we announced the start of testing for Programmatic Guaranteed, a new way to use programmatic pipes to execute direct deals. In this time, over 300 advertisers and 200 publishers have tested this capability, and we’ve seen impression volumes double every quarter.

Every day, consumer audiences engage a vast array of digital media as they spend an increasing amount of time online, particularly on mobile devices. To reach them with targeted messages and compelling offers requires the perfect fusion of proven direct marketing principles with best-of-breed ad technology.

Every day, TapFusion enables brands and agencies to reach billions of consumers with scalable, influencer-driven content.

From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show.

The Exchange Lab works with brands and agencies to plan and execute the most effective, strategic digital advertising campaigns. We provide a brand safe environment that adheres to all of the industry codes of conduct, offering campaign transparency and viewability metrics.

But that’s not all. Every campaign is unique so we tailor our solutions to your marketing objectives.

Build Brand Awareness: Focusing on audience first, we connect brands with their consumers in the right place, at the right time, across devices.

See how mobile helped make the Black Friday–Cyber Monday weekend a success. Learn how Atlas’ people-based measurement provides a clearer understanding of online shopping over the holidays.

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Infographic available for download at http://bit.ly/1OcdvCv