By: Staff | Jan 25 2016
Last February, Google launched its YouTube Kids (YTK) app in the U.S., which it described as a “safe” environment for children five and younger. The app enables children to access a wide range of video content on their mobile devices. But in creating YTK, Google ignored the need to incorporate programming and advertising safeguards for children, which have long been required of U.S. television providers (both broadcast and cable).
By: Staff | Jan 22 2016
Six months ago at the US DoubleClick Leadership Summit, we announced the start of testing for Programmatic Guaranteed, a new way to use programmatic pipes to execute direct deals. In this time, over 300 advertisers and 200 publishers have tested this capability, and we’ve seen impression volumes double every quarter.
By: Staff | Jan 20 2016
Your latest blog or that killer white paper you just wrote.
By: Staff | Jan 18 2016
It requires Wiland Digital Solutions™.
By: Staff | Jan 13 2016
Robert Kyncl, the Chief Business Officer at YouTube, gave a keynote speech at CES 2016 yesterday. Video marketers will want to make the time to watch all 57 minutes and 36 seconds of “Robert Kyncl, YouTube - Keynote 2016,” which was uploaded to the CES channel today.
By: Staff | Jan 11 2016
By: Staff | Jan 8 2016
The AddThis Audience Intelligence (Ai) platform combines big data, machine learning and deep ecosystem connections into tools that help you stay ahead.
See inside custom audiences to reveal content engagement habits, geographic distinctions and brand adjacencies.
Find your most relevant audiences – quickly, and at scale.
Deepen audience relationships with relevant calls to action on your own site.
By: Staff | Jan 6 2016
Rubicon Project offers real-time trading technology that automates the selling and buying of online advertisements. Rubicon Project’s automated advertising platform has surpassed Google in U.S. audience reach and is used by more than 500 of the world’s premium publishers to transact with over 100,000 ad brands globally. The company’s customers include eBay, TIME, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many other Fortune 500 companies.
By: Staff | Jan 4 2016
Use of any third party to serve content (including creative assets, pixels, and cookies) inside of an advertisement is restricted to certified technologies.
Requests for third-parties that are not already certified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.
See the “Amazon Pixeling Policy” section below for cookie and pixel restrictions. Failure to comply with any of these restrictions will result in the ad/campaign being rejected.
By: Staff | Dec 30 2015
From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show.
By: Staff | Dec 28 2015
Marketing / IT
By: Staff | Dec 23 2015
The Exchange Lab works with brands and agencies to plan and execute the most effective, strategic digital advertising campaigns. We provide a brand safe environment that adheres to all of the industry codes of conduct, offering campaign transparency and viewability metrics.
But that’s not all. Every campaign is unique so we tailor our solutions to your marketing objectives.
Build Brand Awareness: Focusing on audience first, we connect brands with their consumers in the right place, at the right time, across devices.
By: Staff | Dec 21 2015
By: Staff | Dec 18 2015
See how mobile helped make the Black Friday–Cyber Monday weekend a success. Learn how Atlas’ people-based measurement provides a clearer understanding of online shopping over the holidays.
Infographic available for download at http://bit.ly/1OcdvCv
By: Staff | Dec 16 2015
You are what you buy—Shopping data is a window into consumers’ lives. Their browsing patterns and purchases reveal their tastes, lifestyle, and aspirations.
We track over 1 billion retail shopping points each month. This data is the foundation of our audience activation platform which enables brands to quickly connect with receptive audiences.
Our unique combination of experience, data, and technology drives results.
By: Staff | Dec 14 2015
A data race is taking place in the media and advertising industry. New technology and the ability to gather and analyse large volumes of data are changing the ways in which advertisers reach consumers. Consumers were once split into demographic groups, which were targeted via mass media. Today we are bought and sold one by one on global ad exchanges.
By: Staff | Dec 9 2015
Maker Studios is seeking an Influencer Coordinator to support the Maker Social team. This person will be responsible for working directly with influencers and brands and must have strong communication and attention to detail. The ideal candidate will be well versed in social media and have a strong interest in fashion and fitness
Job Posting Title
1. Social Influencer Coordinator
By: Staff | Dec 7 2015
We apply our proprietary person-based identity-management technology to your customer data, combined with Merkle’s industry-leading third-party data. By assigning a unique identifier to each individual, you’re able to support integrated marketing decisions throughout the customer journey — across platforms and devices, even offline to online. The patterns that emerge inform a connected experience supported by the effective delivery of relevant content in the right context.
By: Staff | Dec 4 2015
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured below) suggests how marketers can create the perfect mixture.
Nearly a decade has passed since programmatic emerged onto the digital advertising scene, revolutionising targeting capability and efficiency by automating ad trading. Although initial uptake was slow, marketers are now readily embracing the technology – its portion of ad spend will exceed £2bn next year in the UK alone.
By: Staff | Dec 2 2015
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