Companies holding vast datasets of information on American and consumers, using techiques that have transformed the marketing industry, are being acquired by such giants as Google, Facebook, Acxiom and many others.  CDD organized a meeting today with officials working on competition issues at the Federal Trade Commission.  A number of key competition issues were discussed, including the need for the FTC to do a better job examining the anticompetitive impact of data related mergers.  We distributed the attached list, which are merely an informal snapshot of M&A activity in the digital d

Marketing companies test--yes, that's what they do.  But in the digital age, where the ability to closely follow, analyze and influence an individual based on their location and data is a common practice, market research requires new safeguards.  Agencies working with Facebook just won a award for its use of research in the EU.  But what was done raises questions, and is linked, in our opinion, to Facebook's work to