By: Staff | Mar 21 2016
AT&T AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks, the leader in addressable TV advertising, and Opera Mediaworks, one of the largest mobile ad platforms in the world.
By: Staff | Mar 18 2016
AT&T AdWorks says it will host the industry’s first “Addressable Upfronts” beginning in April.
The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best use addressable advertising in reaching targeted audiences.
The company said it would show off its linear addressable TV efforts and and cross-screen addressable opportunities.
AT&T’s DirecTV and U-Verse TV platforms have 26 million and 6 million homes pay TV homes, respectively.
By: Staff | Mar 17 2016
Here’s how Mountain Dew is modernizing the game by bringing in never-before-seen, culturally-relevant programs for game go-ers:
Court Vision: An Interactive Virtual Reality Art Experience
By: Staff | Mar 14 2016
Snapchat is the best way to reach 13 to 34 year-olds. More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters. Over 100 Million daily active Snapchatters and growing.
Why 13 to 34 Year-Olds Love Snapchat:
By: Staff | Mar 10 2016
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress and its burgeoning buy-side dealings.
By: Staff | Mar 7 2016
By leveraging the world’s largest location panel, billions of directly measured locations, and patent-pending statistical models, Placed is able to turn complex location data into actionable insights for their clients.
By: Staff | Mar 4 2016
Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions.
By: Staff | Mar 2 2016
NEW YORK - June 11, 2015 -- iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.
By: Staff | Feb 29 2016
February 10, 2016 - Today, Opera Mediaworks’ parent company Opera ASA announced that a consortium of Chinese Internet companies has made a public offer to buy all the shares of Opera Software. The consortium is made up of Qihoo 360 Software (a security and browser company) and Kunlun (a mobile app and games company), as well as two investment funds, Golden Brick Capital and a Chinese government Fund.
By: Staff | Feb 26 2016
By: Staff | Feb 24 2016
RESTON, VA, October 29, 2015 – Today, comScore, Inc.
By: Staff | Feb 22 2016
(NEW YORK, NY) Dec 3, 2015 – Today, Refuel Agency, a leader in Youth, Military and Multicultural marketing and media placement, has released findings from its new Gen Z Teen Digital Explorer survey. The survey explores topics such as digital usage, tech ownership, purchasing habits, media perceptions and more.
By: Staff | Feb 19 2016
Intersection Media (“Titan”) is a full service media company specializing in ‘People in Transit' advertising. We are the leader in transit advertising in North America, providing sales, marketing, creative, research and maintenance of inventive outdoor advertising campaigns on bus, rail, street furniture, telephone kiosks, street banners and in airports. Intersection Media (“Titan”) also leads the way in the development and successful introduction of market leading digital and mobile platforms.
By: Staff | Feb 17 2016
NEW YORK--(BUSINESS WIRE)-- Viacom Velocity, Viacom's (NASDAQ: VIAB, VIA) integrated marketing and creative content team, today announced a partnership with Canvs, the technology platform that measures and interprets emotionality in language.
By: Staff | Feb 15 2016
Columbia, MD - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of dbg (dbg.co.uk); a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.
By: Staff | Feb 12 2016
ActionX is the leader in mobile app and cross-screen retargeting. We work with the biggest transactional brands to drive cross-screen revenue and maximize lifetime value.
Automatic, deep segmentationbased on your users’ activity—down to the product level.
Dynamic creative with messaging tailored to each user, designed to drive significant RoAS lift.
By: Staff | Feb 10 2016
Platform Partners are completely integrated with the Turn platform and provide a range of technologies including data, inventory, CRM on-boarding, cross-device, search and more. With a simple click from the Turn dashboard, these technologies can enhance your marketing campaigns.
By: Staff | Feb 8 2016
Redwood City, Calif., Sept. 16, 2015 – Rocket Fuel (NASDAQ: FUEL), the leading Programmatic Marketing Platform provider with Moment Scoring™ technology, today introduced its “Marketing in the Moment” approach to move marketers beyond one-to-one marketing and deliver higher performing marketing campaigns at the precise moment of influence.
By: Staff | Feb 5 2016
Torsten Schuppe, Graham Bednash and Emily Sears from Google Marketing talk candidly about how Google uses programmatic in its digital campaigns, and the three key things that advertisers can learn from their experience.
"Our core goal as marketers is to create communications that matter to our audience and add value to their everyday lives. Programmatic technology is enabling us to do that better than we ever have done before." -Emily Sears, Head of Digital, Google Media Lab EMEA
By: Staff | Feb 1 2016
Telcos continue to be big ad tech acquirers.
Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other.
It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO and co-founder Are Traasdahl, who also is from Norway.