By: Staff | May 9 2016
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.
By: Staff | May 6 2016
A new service from AT&T will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.
By: Staff | May 4 2016
Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.
Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.
By: Staff | May 2 2016
Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.
By: Staff | Apr 29 2016
By: Staff | Apr 27 2016
Scrap cat videos.
Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable.
As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas.
By: Staff | Apr 25 2016
The Roku platform now natively integrates advertising capabilities that combine the best of both digital and TV advertising. We call it "Roku Audience Solutions". It enables Roku channel partners to deliver more effective advertising to their audience. And, it creates new opportunities for brands to connect with next-generation TV viewers.
TV, Meet Digital
By: Staff | Apr 22 2016
Establishing a key foothold in the world of programmatic TV, AT&T said it has launched a automated, self-service private marketplace for linear TV advertising in partnership with Videology.
AT&T announced VIP Thursday at the Videology “Full Frontal” Upfront event.
AT&T’s data-driven, programmatic system, called the Video Inventory Platform (VIP), will work off a web-based interface that aims to simplify targeting and planning for TV advertisers and ad agencies.
By: Staff | Apr 20 2016
In this, the second of our MoneyAds Mentor Series, we look at how modern advertisers strive to create connected experiences for consumers and foster trust, all in (near) real time. Recognition – recognizing consumers across channels, offline or online – is the foundation for this, and it all begins with connected data to drive connected experiences when and where your audience is most receptive.
By: Staff | Apr 18 2016
It’s no secret that information is consumed differently – through new channels and outlets – with viewers demanding personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge.
By: Staff | Apr 14 2016
In August 2014, Facebook launched its cross-device targeting tool for digital ads, as reported by AdExchanger, which sent a clear signal that the social media giant is becoming accepted by marketers as a way to measure and reach Internet users across smartphones, tablets and desktop computers. Cross-device targeting occurs when a brand identifies a visitor to its website and subsequently serves an ad to that consumer when they are browsing elsewhere on another device.
By: Staff | Apr 12 2016
Renewed discussions about interruptive advertising and its residual effects (e.g. ad blocking) have elevated the need for the industry to rethink the relationship between ads and content.
AOL’s focus has been to develop more premium advertising experiences and invest across a number of teams and technologies to deliver more beautiful, engaging and relevant advertising experiences, while lessening the load of ads on pages and streamlining the back-end technologies that enable these experiences.
By: Staff | Apr 11 2016
Media is complex. Time Warner Cable Media makes it easier for you with the best resources across screens. The average American spends 60+ hours a week across all devices.
Your needs come first. Unlike some media partners who are pressured to sell their products, we are screen-agnostic. As the leading provider of full service local marketing solutions, we continually invest on your behalf.
By: Staff | Apr 8 2016
The Verizon Digital Media Services platform — and the products built upon it — support three primary solutions: our Web Acceleration, Commerce Acceleration and Video Lifecycle. Each solution is purpose-built to transform your content into world-class experiences.
By: Staff | Apr 6 2016
Santa Clara, Calif., April 20, 2015 — Rovi Corporation (NASDAQ: ROVI) today announced that Rovi has renewed its patent license and interactive program guide (IPG) product agreement with Charter Communications, Inc. The license renewal extends Charter’s IPG patent license. Under the terms of the agreement, Charter will also be able to license Rovi’s products and services, including Rovi Search, Recommendations and Conversation Services, Rovi Metadata and Rovi Analytics.
By: Staff | Apr 4 2016
Today’s consumers live in digital homes, using Comcast’s technology to watch video on more screens all around the house—and on the go. Comcast Spotlight’s multi-screen advertising solutions combine the strengths of each screen customers use. Our expertise in reaching fragmented audiences lets us create custom campaigns with broader reach, more impressions and deeper engagement.
By: Staff | Apr 1 2016
Comcast’s NBCUniversal is launching a new division, Audience Studio, designed to allow marketers to target audiences across TV, digital and social media marketing channels, the Wall Street Journal reported.
The key component of Audience Studio is a data management platform that marketers can use to combine their first-party data with NBCU data and third-party data.
By: Jeff Chester | Mar 31 2016
Phone and cable ISPs pose a major threat to the privacy of their subscribers and consumers. They have a growing arsenal of “Big Data” capabilities that eavesdrop on their customers—including families. Internet Service Providers are gathering data on what we do and where we go, using sophisticated algorithms and predictive analytics to sell our information to marketers. As CDD documented in a report released last week, ISPs have been on a data bu
By: Staff | Mar 30 2016
The average TV viewer in the U.S. watches more than four hours of programming daily. And marketers spend $71 billion each year to reach them. The consumer has 100 times more places and ways to access their favorite TV content than just 10 years ago. With so much money on the line and massive viewer fragmentation, it only makes sense that advertisers are seeking ways to combine the data-driven targeting, automation and accountability of digital with the reach and influence of TV.
By: Jeff Chester | Mar 29 2016
Americans face new privacy threats from the use of their facial and other biometric information, as personal details of our physical selves are captured, analyzed and used for commercial purposes. Facial recognition technologies are part of the ever-growing data collection and profiling being conduced daily on Americans today—whe