Youth of color are a key focus for digital marketers, especially for fast-foods and beverages linked to the youth obesity epidemic. The digital targeting of African American and Hispanic youth is growing, and uses a full array of sophisticated mobile, geo-location, social media and other cutting-edge marketing strategies. Food and beverage marketers should adopt practices that stop unfair and irresponsible digital marketing practices. The FTC and State AG's should call for safeguards.
Here's the latest CDD Infographic that addresses African American youth.