By: Staff | May 25 2016
AT&T plans to acquire Quickplay Media, Inc., a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners. The acquisition builds on the companies’ existing relationship.
By: Staff | May 23 2016
Powering real-time auctions, private marketplaces & programmatic direct deals, ONE by AOL: Mobile connects leading brands to premium mobile app & web publishers at scale on a global basis.
By: Staff | May 20 2016
We often get asked a lot of questions about data. It’s a confusing space, especially for newcomers, so we created a quick guide to help you get acquainted. What is data and why it matters
By: Staff | May 18 2016
(NEW YORK, NY– May 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
By: Jeff Chester | May 18 2016
Katharina Kopp, Ph.D., will join the Center for Digital Democracy (CDD) on 6 June 2016 as its deputy director and director of policy. Dr. Kopp comes to CDD with decades of experience as an advocate, scholar, policy analyst, privacy expert, and corporate leader. She will develop and oversee a range of new initiatives at CDD, expanding the scope of its work on the role and impact of “Big Data” in contemporary society. Dr. Kopp will focus particularly on developing new policies to advance individual autonomy and consumer protections, as well as social justice, equity, and human rights.
By: Staff | May 16 2016
NEW YORK – Feb. 24, 2016 – In another industry first, NBCUniversal announced today that it is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this fall, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks.
By: Staff | May 13 2016
MIAMI, FL: Brands could benefit from including factors like customer lifetime value in their marketing-mix models, rather than focusing "maniacally" on sales, according to a leading executive from AT&T.
Greg Pharo, the company's Director/Market Research & Analysis, discussed this topic at the Association of National Advertisers' (ANA) 2015 Masters of Measurement Conference.
Most marketing-mix models, he reported, have a "maniacal" focus on transactions – an area that is clearly vital to consider, but not to the extent that other factors are then neglected.
By: Staff | May 11 2016
By: Staff | May 9 2016
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.
By: Staff | May 6 2016
A new service from AT&T will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.
By: Staff | May 4 2016
Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.
Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.
By: Staff | May 2 2016
Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.
By: Staff | Apr 29 2016
By: Staff | Apr 27 2016
Scrap cat videos.
Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable.
As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas.
By: Staff | Apr 25 2016
The Roku platform now natively integrates advertising capabilities that combine the best of both digital and TV advertising. We call it "Roku Audience Solutions". It enables Roku channel partners to deliver more effective advertising to their audience. And, it creates new opportunities for brands to connect with next-generation TV viewers.
TV, Meet Digital
By: Staff | Apr 22 2016
Establishing a key foothold in the world of programmatic TV, AT&T said it has launched a automated, self-service private marketplace for linear TV advertising in partnership with Videology.
AT&T announced VIP Thursday at the Videology “Full Frontal” Upfront event.
AT&T’s data-driven, programmatic system, called the Video Inventory Platform (VIP), will work off a web-based interface that aims to simplify targeting and planning for TV advertisers and ad agencies.
By: Staff | Apr 20 2016
In this, the second of our MoneyAds Mentor Series, we look at how modern advertisers strive to create connected experiences for consumers and foster trust, all in (near) real time. Recognition – recognizing consumers across channels, offline or online – is the foundation for this, and it all begins with connected data to drive connected experiences when and where your audience is most receptive.
By: Staff | Apr 18 2016
It’s no secret that information is consumed differently – through new channels and outlets – with viewers demanding personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge.
By: Staff | Apr 14 2016
In August 2014, Facebook launched its cross-device targeting tool for digital ads, as reported by AdExchanger, which sent a clear signal that the social media giant is becoming accepted by marketers as a way to measure and reach Internet users across smartphones, tablets and desktop computers. Cross-device targeting occurs when a brand identifies a visitor to its website and subsequently serves an ad to that consumer when they are browsing elsewhere on another device.
By: Staff | Apr 12 2016
Renewed discussions about interruptive advertising and its residual effects (e.g. ad blocking) have elevated the need for the industry to rethink the relationship between ads and content.
AOL’s focus has been to develop more premium advertising experiences and invest across a number of teams and technologies to deliver more beautiful, engaging and relevant advertising experiences, while lessening the load of ads on pages and streamlining the back-end technologies that enable these experiences.