The Role of Digital Marketing in Political Campaigns

By: Jeff Chester | Jan 20 2018

Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today’s political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context.

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Big Data, Digital Marketing and the Equifax Data Breach

By: Jeff Chester | Sep 13 2017

“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.

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New Report: Health Wearable Devices Pose New Consumer and Privacy Risks

By: Jeff Chester | Aug 29 2017


Personal health wearable devices that consumers are using to monitor their heart rates, sleep patterns, calories, and even stress levels raise new privacy and security risks, according to a report released today by researchers at American University and the Center for Digital Democracy.

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