By: Staff | Jul 27 2016
The BrightRoll DSP puts the power of programmatic in your hands, giving you access to inventory across all major ad exchanges, SSPs, and publishers.
By: Jeff Chester | Jul 25 2016
Statement of Jeff Chester, CDD executive director: Regulators, including the DOJ and FCC, must prevent Verizon from taking anticompetitive and unfair advantage of its broadband ISP bird’s nest view of what their subscribers and consumers do—online and off. The proposed takeover of Yahoo’s core digital data advertising business, when combined with the capability to gather information from its wireless devices, broadband networks, and set-top boxes, gives it control over the key screens that Americans use today. Verizon has already supercharged its use of “Big Data” tactics to monitor th
By: Staff | Jul 25 2016
With a one-stop, cross-screen marketing partner. That's how.
The retail shopper's path to purchase includes multiple screens.
Take a look at the following pictorgraph for a better understanding of the targeted path to purchase.
For more information, visit http://www.twcmedia.com
By: Staff | Jul 22 2016
By: Staff | Jul 20 2016
Digital Addressable allows you to target and reach your customers on all the digital screens they’re using in the home—computers, laptops, tablets, and mobile—with over 99% accuracy. Advertise among thousands of internet publishers spanning various categories like news, sports, entertainment, food, lifestyle, and gaming, ensuring you connect with the people you want to reach.
By: Staff | Jul 18 2016
Precision Market Insights from Verizon provides brands and agencies with addressable, cross screen advertising solutions and actionable insights based on consumer behavior in mobile. The Precision solutions use the PrecisionID™, an anonymous unique device identifier, which can be used to reach the right audiences through demographic, interest and geographic targeting. Privacy-safe and accurate, the PrecisionID powers impactful, data-driven marketing at scale, enabling brands to:
1. Accurately reach and engage precise target audiences at scale
By: Staff | Jul 15 2016
PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced an integration making PlaceIQ audience data available through Oracle Data Cloud's BlueKai Marketplace.
By: Staff | Jul 13 2016
Both our syndicated and custom solutions provide the most accurate single-source data available. We match viewing data from 2.3 million US households anonymously, at a 1:1 level to purchase data, online behavior, healthcare claims and custom client data.
TiVo Research provides real single-source data you can trust. No modeling. No fusion. No tricks. Just results.
By: Staff | Jul 11 2016
Mary Gail Pezzimenti, Vice President of Content Creation, AOL
"I’m excited to announce that we’ve eclipsed our 1-year anniversary of our award-winning Partner Studio by AOL and share with you the momentum we’ve achieved so far and the direction we’re taking the team into for its second year.
By: Staff | Jul 8 2016
With AT&T AdWorks, advertisers can reach their target audiences and measure the response to ads on several screens. That means we glean insights on ads customers see on TVs, smartphones, and tablets. We offer the largest base of addressable TV advertising. We can also reach those same audiences online and over their mobile devices.
The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlus, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).
By: Jeff Chester | Jul 7 2016
We the undersigned privacy scholars support the proposal of the Federal Communications Commission to apply and adapt the Communications Act’s Title II consumer protection provisions to broadband internet access services. We commend the Commission’s much-needed efforts to carry out its statutory obligation and to protect the privacy of broadband internet access customers.
By: Staff | Jul 5 2016
By: Staff | Jul 1 2016
As the nation's largest cable service provider and it's largest internet service provider, we are in a unique position to provide both the data and the distribution to reach your target audience with otherwise unavailable granularity and proprietary access. As such, XFINITY.com is the foundation for authenticated targeting with proprietary 1st party data. It's the home base for a select audience of elusive premium cable/internet subscribers, who by definition have disposable income, value quality services, and loyally spend time with media via our platforms.
By: Staff | Jun 29 2016
From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics.
By: Staff | Jun 27 2016
Every day, millions of Americans use Comcast to enjoy their favorite TV shows, surf the web, or connect with family and friends. Comcast is the largest mass media and communications company in the world, with 23 million cable subscribers. As the number of screens in a typical household grows, customers are increasingly interested in carrying their entertainment with them and watching television shows whenever and wherever they want.
By: Staff | Jun 24 2016
Comcast Spotlight invests millions of dollars in research to help businesses identify and reach audiences based on demographic, psychographic and geographic data.
By: Staff | Jun 20 2016
Slides from last week's webinar.
By: Staff | Jun 17 2016
By: Jeff Chester | Jun 15 2016
Alvaro Bedoya, Center for Digital Democracy, Common Sense Kids Action, Consumer Action, Consumer Federation of America, Consumer Watchdog, Privacy Rights Clearinghouse, and U.S. PIRG
By: Staff | Jun 15 2016
AOL is assimilating Verizon’s and Microsoft’s most valuable consumer data by the end of the year to give marketers more advanced targeting potential to up to 500 million users, according to AOL Platform’s CTO Seth Demsey.
The newly formed advertising triumvirate of Verizon, AOL and Microsoft will be built on a foundation of data that many think could be a viable third option behind Facebook and Google in terms of reach and targeting potential.