By: Staff | Oct 23 2016
excerpt from recent interview with Rick Welday, president of AT&T AdWorks, 13 October 2016.
By: Jeff Chester | Oct 22 2016
This proposed deal raises major challenges for consumers, subscribers and competitors. It reflects the “Big Data” and digitally data-driven imperatives that are reshaping the U.S.
By: Staff | Oct 22 2016
Turner Broadcasting [Time Warner] is partnering with Epsilon, Krux and Oracle to enable advertisers and their agencies to connect to the Turner Data Cloud (TDC), the company’s advanced data management platform (DMP) originally announced at the company’s Upfront last month.
By: Jeff Chester | Oct 21 2016
11 organizations write a letter urging Chairman Wheeler and Commissioners to vote next week to pass strong broadband privacy rules and not to yield to industry calls to weaken the current privacy proposal.
October 20, 2016
Re: WC Docket No. 16-106, Protecting the Privacy of Customers of Broadband and Other Telecommunications Services
By: Staff | Oct 21 2016
COLOGNE-To the world at large, the fate of Yahoo had been a long-running saga that seemed like it would never end. But to AOL CMO Allie Kline, the deal joining AOL and Yahoo is a big momentum boost for the “flywheel” of data-driven advertising and content under the Verizon umbrella.
By: Jeff Chester | Oct 12 2016
Introducing DLX Proximity, a new Oracle Datalogix location-based audience category. Target audiences based on proximity from home address to surrounding retailers using highly accurate, offline sources data. Using address data on 110MM+ HHs and latitude/longitude coordinates of retail locations, we’ve built audiences that live within a five-mile shopping radius of each store.
By: Jeff Chester | Oct 11 2016
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange.
By: Jeff Chester | Oct 6 2016
Washington, DC: Federal Communications Commission Chairman Tom Wheeler announced today that he is circulating a broadband ISP privacy proposal to the other four FCC Commissioners detailing a plan that would provide individuals with key safeguards regarding their data. The proposal is designed to help implement the FCC “Open Internet” order to ensure that ISPs respect the privacy of communications over broadband and mobile networks.
By: Jeff Chester | Oct 4 2016
Apple’s Siri analyzes thousands of movie showings and surfaces recommendations for the best times and theaters based on my location within seconds. Spotify knows my music preferences and curates personalized playlists for me. Facebook instantly recognizes my friends in photos and suggests tags with nearly 98 percent accuracy.
By: Staff | Sep 12 2016
It’s pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson Ads. Watson Ads doesn’t just answer a posed question, it learns and adapts answers based on a number of factors, to deliver a personal experience. ExchangeWire speak with Jeremy Steinberg (pictured below), global head of sales, The Weather Company, an IBM Business, about the practical use cases of Watson Ads in the real world.
By: Staff | Sep 8 2016
Global technology company, MediaMath, today announced its unique hyperlocal targeting capabilities to enable marketers to deliver high-performing mobile advertising to users based on their real-time location. Location data combined with unmatched global scale yields a powerful tool that empowers marketers to drive better performance. This solution is in partnership with Factual, a global leader in location data, and leverages their Geopulse Proximity data service, which is uniquely integrated into MediaMath’s TerminalOne Marketing Operating System™.
By: Staff | Sep 2 2016
AOL Inc. and Microsoft (NYSE: MSFT) today announced a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft's display, mobile and video advertising inventory in nine key global markets -- the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will represent inventory from across Microsoft's suite of leading online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
By: Staff | Aug 31 2016
AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently a professor at the Stanford Graduate School of Business, Weintraub specializes in the economics and optimization of marketplaces, particularly, auction markets.
By: Staff | Aug 26 2016
Verizon today announced it has entered into an agreement to purchase an approximate 24.5% stake in AwesomenessTV (the "Company"). Upon completion of this transaction, the AwesomenessTV multi-platform media company will be valued at approximately $650 million.
By: Staff | Aug 5 2016
Americans face growing new threats to their personal privacy as phone and cable Internet service providers (ISPs), along with leading Internet companies, expand their ability to capture details about what we do online in order to target us with data-driven personalized advertising. This report examines AT&T, Comcast, Cablevision, Charter, Cox, Verizon, Dish, Time Warner Cable, Viacom, Google, News Corp.
By: Staff | Aug 1 2016
By: Staff | Jul 29 2016
DataLab’s two data affiliate companies are authorized resellers of both credit and demographic data from the nation’s leading data suppliers.
By: Staff | Jul 27 2016
The BrightRoll DSP puts the power of programmatic in your hands, giving you access to inventory across all major ad exchanges, SSPs, and publishers.
By: Jeff Chester | Jul 25 2016
Statement of Jeff Chester, CDD executive director: Regulators, including the DOJ and FCC, must prevent Verizon from taking anticompetitive and unfair advantage of its broadband ISP bird’s nest view of what their subscribers and consumers do—online and off. The proposed takeover of Yahoo’s core digital data advertising business, when combined with the capability to gather information from its wireless devices, broadband networks, and set-top boxes, gives it control over the key screens that Americans use today. Verizon has already supercharged its use of “Big Data” tactics to monitor th
By: Staff | Jul 25 2016
With a one-stop, cross-screen marketing partner. That's how.
The retail shopper's path to purchase includes multiple screens.
Take a look at the following pictorgraph for a better understanding of the targeted path to purchase.
For more information, visit http://www.twcmedia.com