• Groups tell FCC: We need strong rule to protect public from ISP "Big Data" DigItal Tracking of Consumers

    By: Jeff Chester | Oct 21 2016

    11 organizations write a letter urging Chairman Wheeler and Commissioners to vote next week to pass strong broadband privacy rules and not to yield to industry calls to weaken the current privacy proposal. 

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    October 20, 2016 

    Re: WC Docket No. 16-106, Protecting the Privacy of Customers of Broadband and Other Telecommunications Services 

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  • Verizon's AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’

    By: Staff | Oct 21 2016

    COLOGNE-To the world at large, the fate of Yahoo had been a long-running saga that seemed like it would never end. But to AOL CMO Allie Kline, the deal joining AOL and Yahoo is a big momentum boost for the “flywheel” of data-driven advertising and content under the Verizon umbrella.

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  • Growth of Hyper-local geo-targeting of consumers--they know when you are near stores and more

    By: Jeff Chester | Oct 12 2016

     Introducing DLX Proximity, a new Oracle Datalogix location-based audience category. Target audiences based on proximity from home address to surrounding retailers using highly accurate, offline sources data. Using address data on 110MM+ HHs and latitude/longitude coordinates of retail locations, we’ve built audiences that live within a five-mile shopping radius of each store.

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  • Need to Know 1076

    By: Jeff Chester | Oct 11 2016

    Announcing REX: the world’s first kid-safe programmatic exchange

    Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange.

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  • CDD Welcomes FCC Chairman Wheeler’s Broadband Privacy Proposal

    By: Jeff Chester | Oct 6 2016

    Washington, DC: Federal Communications Commission Chairman Tom Wheeler announced today that he is circulating a broadband ISP privacy proposal to the other four FCC Commissioners detailing a plan that would provide individuals with key safeguards regarding their data. The proposal is designed to help implement the FCC “Open Internet” order to ensure that ISPs respect the privacy of communications over broadband and mobile networks.

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  • Introducing Salesforce Einstein–AI for Everyone

    By: Jeff Chester | Oct 4 2016

    Apple’s Siri analyzes thousands of movie showings and surfaces recommendations for the best times and theaters based on my location within seconds. Spotify knows my music preferences and curates personalized playlists for me. Facebook instantly recognizes my friends in photos and suggests tags with nearly 98 percent accuracy.

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  • Watson Ads is Turning the Tables on Cognitive Learning in Advertising

    By: Staff | Sep 12 2016

    It’s pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson Ads. Watson Ads doesn’t just answer a posed question, it learns and adapts answers based on a number of factors, to deliver a personal experience. ExchangeWire speak with Jeremy Steinberg (pictured below), global head of sales, The Weather Company, an IBM Business, about the practical use cases of Watson Ads in the real world.

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  • MediaMath Launches Unique Hyperlocal Offering in Partnership with Factual

    By: Staff | Sep 8 2016

    Global technology company, MediaMath, today announced its unique hyperlocal targeting capabilities to enable marketers to deliver high-performing mobile advertising to users based on their real-time location. Location data combined with unmatched global scale yields a powerful tool that empowers marketers to drive better performance. This solution is in partnership with Factual, a global leader in location data, and leverages their Geopulse Proximity data service, which is uniquely integrated into MediaMath’s TerminalOne Marketing Operating System™.

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  • AOL & Microsoft Expand Global Enterprise-Level Partnership

    By: Staff | Sep 2 2016

    AOL Inc. and Microsoft (NYSE: MSFT) today announced a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft's display, mobile and video advertising inventory in nine key global markets -- the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will represent inventory from across Microsoft's suite of leading online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.

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  • Stanford Economist Professor Helps Big Data Targeting Company

    By: Staff | Aug 31 2016

    AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently a professor at the Stanford Graduate School of Business, Weintraub specializes in the economics and optimization of marketplaces, particularly, auction markets.

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  • Verizon, DreamWorks Animation, Hearst And AwesomenessTV To Redefine Premium Mobile Video

    By: Staff | Aug 26 2016

    Verizon today announced it has entered into an agreement to purchase an approximate 24.5% stake in AwesomenessTV (the "Company"). Upon completion of this transaction, the AwesomenessTV multi-platform media company will be valued at approximately $650 million.

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  • Big Data is Watching: Growing Digital Data Surveillance of Consumers by ISPs and Other Leading Video Providers

    By: Staff | Aug 5 2016

    Americans face growing new threats to their personal privacy as phone and cable Internet service providers (ISPs), along with leading Internet companies, expand their ability to capture details about what we do online in order to target us with data-driven personalized advertising. This report examines AT&T, Comcast, Cablevision, Charter, Cox, Verizon, Dish, Time Warner Cable, Viacom, Google, News Corp.

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  • How to Perform with Cross-Device Targeting

    By: Staff | Aug 1 2016

    Yahoo has unprecedented resolution into cross-device information, by combining our view of logged in users from multiple devices with app data inferred from Flurry analytics, search and geolocation data from logged-in mobile devices, and third-party data. Verified devices give us high accuracy, while inferred devices gives us scale. And when we use the verified model to train the inferred model, we are able to create a broad device model that improves overall accuracy, which we call the Yahoo Device Graph.
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  • DataLab USA | Data Sourcing & Addressable TV

    By: Staff | Jul 29 2016

    Data Sourcing: 

    DataLab’s two data affiliate companies are authorized resellers of both credit and demographic data from the nation’s leading data suppliers. 

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  • The Brightroll DSP Drives Programmatic Success

    By: Staff | Jul 27 2016

    The BrightRoll DSP puts the power of programmatic in your hands, giving you access to inventory across all major ad exchanges, SSPs, and publishers.

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  • DoJ and FCC Regulators Must Scrutinize Verizon/Yahoo deal

    By: Jeff Chester | Jul 25 2016

    Statement of Jeff Chester, CDD executive director:   Regulators, including the DOJ and FCC, must prevent Verizon from taking anticompetitive and unfair advantage of its broadband ISP bird’s nest view of what their subscribers and consumers do—online and off.  The  proposed takeover of Yahoo’s core digital data advertising business, when combined with the capability to gather information from its wireless devices, broadband networks, and set-top boxes, gives it control over the key screens that Americans use today.  Verizon has already supercharged its use of “Big Data” tactics to monitor th

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  • TWC | How Do You Promote Brands Everywhere?

    By: Staff | Jul 25 2016

    With a one-stop, cross-screen marketing partner. That's how.

    The retail shopper's path to purchase includes multiple screens.

    Take a look at the following pictorgraph for a better understanding of the targeted path to purchase.  

    twc path to purchase

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    For more information, visit http://www.twcmedia.com

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  • Target Activate Audiences via Dish, DirecTV, Comcast and Cablevision Networks

    By: Staff | Jul 22 2016

    Ensighten Activate Data Distribution with LiveRamp  

    Distribute audience segments from Ensighten Activate to 100+ marketing applications and networks
     
    The Problem: Brands are unable to use omni-channe
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  • Cablevision Media Sales | Digital Addressable

    By: Staff | Jul 20 2016

    Digital Addressable allows you to target and reach your customers on all the digital screens they’re using in the home—computers, laptops, tablets, and mobile—with over 99% accuracy. Advertise among thousands of internet publishers spanning various categories like news, sports, entertainment, food, lifestyle, and gaming, ensuring you connect with the people you want to reach.

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  • Precision Market Insights from Verizon

    By: Staff | Jul 18 2016

    Precision Market Insights from Verizon provides brands and agencies with addressable, cross screen advertising solutions and actionable insights based on consumer behavior in mobile. The Precision solutions use the PrecisionID™, an anonymous unique device identifier, which can be used to reach the right audiences through demographic, interest and geographic targeting. Privacy-safe and accurate, the PrecisionID powers impactful, data-driven marketing at scale, enabling brands to:

    1. Accurately reach and engage precise target audiences at scale

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