By: Staff | Jan 20 2017
Deep Root Analytics, a leading media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has teamed up with D2 Media Sales to enable political & advocacy advertisers to target households using proprietary audience segments.
Deep Root Analytics has created 26 proprietary segments of voters based on partisan or issue affinity and has pre-matched these segments to D2’s advertising platform, providing addressable TV advertising to nearly 22 million DIRECTV and DISH satellite households.
By: Staff | Jan 18 2017
AudiencePredictor™ and AudienceExcluder™
Pursue your best audiences by utilizing The Trade Desk’s proprietary targeting algorithms. AudiencePredictor™ employs third party data to identify users who fit your ideal voter profiles.
This report examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth.
By: Staff | Jan 15 2017
Politics is about fundraising, message management, and getting out the vote. Using Semcasting voter history data, the Smart Zones platform has been optimized to support voter registration goals and donor profiling, and identify and to target activist interests and propensities, such as participating in a GOTV program or attending a town hall meeting.
By: Jeff Chester | Jan 14 2017
Edith Ramirez brought the FTC into the 21st century. Under her leadership, the agency made it clear that new technologies had to treat consumers fairly, including when it came to protecting their privacy. Through enforcement, litigation, and publicly exposing new threats, Edith Ramirez’s commission has created a unique consumer protection legacy that will have a long-lasting and positive impact. Ramirez’s tenure has also been marked by a strong commitment to protecting economically vulnerable and other at-risk consumers, including those who reflect the country’s diversity.
By: Jeff Chester | Jan 9 2017
The ease of promoting and profiting from fake news, the use of social media to spread disinformation and twist the truth and the ability to microtarget voters on all their devices reveal how political campaigns and special-interest groups are taking full advantage of the “Big Data”-driven digital marketing system that Google and Facebook have helped unleash. Campaigns now have needle-in-the-haystack capabilities, provided by commercial marketing and media companies, to find and motivate an individual voter.
By: Staff | Jan 9 2017
Powered by unique census-level data, 605’s state-of-the art analytics tools and methodologies transform raw data into precise and actionable insights on a national basis.
By: Staff | Jan 4 2017
GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audiencedefining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
By: Staff | Jan 2 2017
British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales.
By: Staff | Dec 22 2016
Nielsen announced it has entered into an agreement with Tribune Media Company to purchase Gracenote, the industry’s premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
By: Staff | Dec 19 2016
The Krux platform helps marketers, media companies, and agencies put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results.
By: Staff | Dec 12 2016
On June 20, 2016, Nielsen today launched its Nielsen Marketing Cloud in Europe, enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics applications.
By: Staff | Dec 9 2016
Starting today, Chase customers can use the Chase Pay® app to order ahead and pay at participating quick-service restaurants.
By: Staff | Dec 7 2016
Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer’s Maria Minsker about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.
By: Staff | Dec 6 2016
WASHINGTON, DC – December 6, 2016 – The growing popularity of “smart” Internet-connected toys poses significant privacy, security, and other risks to children, according to a complaint filed today(link is external) by leading child advocacy, consumer, and privacy groups at the Federal Trade Commission (FTC).
By: Staff | Nov 29 2016
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
By: Staff | Nov 23 2016
AT&T, DISH Network L.L.C., a wholly-owned subsidiary of DISH Network Corporation, and WPP have announced plans to acquire INVIDI Technologies, a leader in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will hold a controlling interest in the venture.
By: Staff | Nov 21 2016
As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. AT&T is currently seeking a Director Advanced Analytics who is a strong leader with the requisite experience and expertise in Big Data analytics solutions.
By: Staff | Nov 16 2016
As the largest minority in the United States, Hispanics are a powerful audience. Traditionally, advertisers have reached these consumers via TV networks: In 2014, 75.9% of advertisers’ budgets went to TV ads, while only 7% was dedicated to digital. But more Hispanics watch YouTube than any cable network in the U.S. And, when they want to watch videos that help them stay connected to their Hispanic culture, they also turn to mobile. Here is new data on this audience’s online video viewing behavior.
By: Staff | Nov 14 2016
Facebook has developed a solution to reach the US Hispanic Affinity Audience: the most mobile and socially active group in the U.S., in the language of their preference.