• FCC Places Consumer Privacy at Greater Risk as it Seeks to Overturn Safeguards

    By: Staff | Mar 8 2017

    Today in the over-the-top (OTT) world, broadcasters and OTT service providers have few insights into what their viewers’ consumption habits are. Insights are key to making real-time decisions and personalizing a viewer’s experience, from content to ads and more.

    Read more
  • Comcast Expands Use of Big Data to Track What You Do

    By: Staff | Feb 23 2017

    Making a key big data move, Comcast has quietly scooped up a small video metadata specialist to delve deeper into the programming that it delivers, improving the viewing experience for subscribers while opening up possible new advertising revenue opportunities for the giant US MSO. 

    Read more
  • Safeguards needed for Big Data targeting in political campaigns

    By: Staff | Feb 21 2017

    Resonate’s HI-RES Intelligence-to-Activation platform enhances your understanding of your audience with unique insights about their motivations, values, media consumption habits and behaviors–to illuminate why they make the decisions they make–or don’t make. Then Resonate puts your message in front of them – wherever they are online.

    Statistics:

    58% of consumers are more likely to be influenced by their friends and family

    47% of consumers are less likely to think immigration strains the US economy

    Read more
  • Digital Safeguards Needed for Global Youth as Toy Companies Join Forces with Online Data Marketers

    By: Staff | Feb 16 2017

    Mattel, Inc., the leading global childhood play and development company, today announced a new strategic partnership with Alibaba Group, the world's largest online and mobile commerce company. Leveraging Mattel's iconic brands and expertise in play as well as Alibaba's wealth of data and insights into the Chinese consumer base, the expanded partnership aims to re-shape the way parents in China think about play.

    Read more
  • These digital coupons may give you a discount, but track and target you

    By: Staff | Feb 13 2017

    Quotient Technology Inc, a leading digital promotions and media company connecting brands, retailers, and shoppers, today announced the launch of the Quotient Media Exchange (QMX), a data-drive

    Read more
  • The FCC and Congress Must Preserve the Privacy Rights of Broadband Internet Customers!

    By: Staff | Feb 13 2017

    After a long and fair rulemaking process during most of 2016, the Federal Communications Commission (FCC) adopted ground-breaking privacy rules last October protecting the personal information of broadband Internet service customers. Both industry—including powerful phone and cable companies that provide the majority of broadband connections—as well as consumer, civil rights, and privacy groups, had ample opportunity to make their case—which they did.

    Read more
  • Growing Threats to Consumer Privacy via Connected TVs

    By: Staff | Feb 9 2017

    With the addition addressable TV to the Drawbridge Cross-Device Platform, brands now have the ability to seamlessly reach their audiences across desktop, mobile, connected TV, and now programmatic TV inventory sources, ensuring that both traditional cable subscribers and cord-cutters are exposed to your brand's message on all of their devices. If you're looking to reach TV viewers – not programs – contact us today to learn more.

    The New TV Landscape

    Read more
  • With Departure of Consumer Bureau Director Jessica Rich, Future of FTC’s Commitment to Protect the Public Now Uncertain

    By: Jeff Chester | Feb 8 2017

    Statement of Jeff Chester, Executive Director
    Center for Digital Democracy
    February 7, 2017

    Read more
  • The EU Must Ensure Data Protection & Digital Marketing Safeguards for both Children & Adolescents (and that includes you too, UK!)

    By: Jeff Chester | Feb 1 2017

    This blog entry by Jeff Chester originally appeared on the Media Policy Blog of the London School of Economics and Political Science here.

    Read more
  • Facebook Must Develop Safeguards for Political Data-Driven Advertising & Targeting

    By: Staff | Jan 30 2017

    This is a case study of Facebook's work for Judicial Watch illustrating how the media, digital advertising & social networking company uses micro-targeting and tracking for political causes. 

    ---

    Established in 1994, Judicial Watch is a conservative non-partisan government watchdog organization that promotes transparency, accountability and integrity in government, politics and law. It has filed lawsuits against the last several US presidential administrations.

    Read more
  • Google and Facebook Must Adopt Responsible Practices Regarding Role in Political Campaigns

    By: Staff | Jan 26 2017

    What can marketers learn from the latest data about voter behavior online?

    Read more
  • Cognitive Computing Used to Identify You, Personalize and Target you for Ads

    By: Staff | Jan 23 2017

    Personality models 

    As described in Personality Insights basics, Personality Insights analytics are developed based on the psychology of language in combination with data analytics algorithms. The characteristics are described in terms of three models:

    Read more
  • Political Campaigns Transform TV into Targeting Tool for Political Campaigns

    By: Staff | Jan 20 2017

    Deep Root Analytics, a leading media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has teamed up with D2 Media Sales to enable political & advocacy advertisers to target households using proprietary audience segments.

    Deep Root Analytics has created 26 proprietary segments of voters based on partisan or issue affinity and has pre-matched these segments to D2’s advertising platform, providing addressable TV advertising to nearly 22 million DIRECTV and DISH satellite households.

    Read more
  • Time to Regulate Role of Algorithms in Political Campaigns

    By: Staff | Jan 18 2017

    The Power of Algorithms: 

    AudiencePredictor™ and AudienceExcluder™ 

    Pursue your best audiences by utilizing The Trade Desk’s proprietary targeting algorithms. AudiencePredictor™ employs third party data to identify users who fit your ideal voter profiles.  

    Read more
  • Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

    By: Staff | Jan 18 2017

    This report examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth.

    Read more
  • Smart Zones for Politics & Advocacy

    By: Staff | Jan 15 2017

    Politics is about fundraising, message management, and getting out the vote. Using Semcasting voter history data, the Smart Zones platform has been optimized to support voter registration goals and donor profiling, and identify and to target activist interests and propensities, such as participating in a GOTV program or attending a town hall meeting.

    Read more
  • Statement on Edith Ramirez resignation

    By: Jeff Chester | Jan 14 2017

    Edith Ramirez brought the FTC into the 21st century. Under her leadership, the agency made it clear that new technologies had to treat consumers fairly, including when it came to protecting their privacy. Through enforcement, litigation, and publicly exposing new threats, Edith Ramirez’s commission has created a unique consumer protection legacy that will have a long-lasting and positive impact. Ramirez’s tenure has also been marked by a strong commitment to protecting economically vulnerable and other at-risk consumers, including those who reflect the country’s diversity.

    Read more
  • Our Next President: Also Brought to You by Big Data and Digital Advertising

    By: Jeff Chester | Jan 9 2017

     

    The ease of promoting and profiting from fake news, the use of social media to spread disinformation and twist the truth and the ability to microtarget voters on all their devices reveal how political campaigns and special-interest groups are taking full advantage of the “Big Data”-driven digital marketing system that Google and Facebook have helped unleash. Campaigns now have needle-in-the-haystack capabilities, provided by commercial marketing and media companies, to find and motivate an individual voter.

    Read more
  • Expanding Surveillance of Consumer Set-top Box via Big Data used for Targeting Public

    By: Staff | Jan 9 2017

    Powered by unique census-level data, 605’s state-of-the art analytics tools and methodologies transform raw data into precise and actionable insights on a national basis.

    Read more
  • Data on Billions of Consumers in New Digital Targeting Platform

    By: Staff | Jan 4 2017

    GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audiencedefining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.

    Read more