• Opening up the “Black Box” of Digital Marketing and the Role of Programmatic Advertising

    By: Jeff Chester | Jun 12 2015

    There is a growing and much needed debate on the role that algorithms and machine-driven decision making play in our lives.

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  • AppNexus invites Brands to 'Bring their Own Algorithm' for New Bidder Product

    By: Staff | Jun 12 2015

    AppNexus has launched a new programme which it claims allows advertisers to say “goodbye to the black box” and use their data more effectively.

    The ad tech company has today announced the launch of AppNexus Programmable Bidder (APB), enabling buyers to “bring their own algorithms” and plug them directly into the firm’s infrastructure.

    Available to only a handful of clients, the product will eventually be opened up to all clients with their own data sets. Advertisers will set the parameters for the campaign, while AppNexus will manage bidding, reporting and engineering.

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  • Micro-Moments – Think with Google

    By: Staff | Jun 10 2015

    Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

    Full article available at http://bit.ly/1AKfsWF

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  • Nielsen Completes Acquisition of Innerscope Research, Launching New Era in Consumer Neuroscience

    By: Staff | Jun 8 2015

    Nielsen today announced that it has completed its acquisition of Innerscope Research and has renamed its combined offering as Nielsen Consumer Neuroscience. The combined entity is thought to be the largest consumer neuroscience organization in the world.

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  • Remarks by Deputy U.S. Trade Representative, Ambassador Robert W. Holleyman II: Digital Economy and Trade: A 21st Century Leadership Imperative

    By: Staff | Jun 5 2015

    Washington, DC – Friday, May 1 – Thank you, Representative Kind, for that warm introduction, and for your leadership of the New Democrat Coalition.  The Coalition’s American Prosperity Agenda recognizes the role that smart economic policy can play in sharpening the competitive edge that makes America home to the world’s finest innovators.  Your commitment to advancing polices to ensure that the Internet remains open, free, and a platform for global innovation is something that we at USTR share.  It is also a key impetus for many of the digital economy initiatives I will describe today.

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  • Nielsen Launches Digital Ad Ratings in China

    By: Staff | Jun 3 2015

    Beijing – May 28, 2015 – Nielsen (NYSE: NLSN) today announced the launch of Digital Ad Ratings in China in collaboration with Tencent, further expanding the solution’s global footprint. Currently available in eight other markets (Australia, Brazil, Canada, France, Germany, Italy, U.K. and U.S.), Digital Ad Ratings has become the industry standard for digital campaign measurement globally.

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  • Digital Marketing Budgets in the Banking Industry Set to Explode

    By: Staff | Jun 1 2015

    Financial marketers will be spending more and more on paid digital advertising in the next five years. This exclusive report looks at the digital advertising trends that will be reshaping the banking the industry in 2015 and beyond.

    Ad spending on digital media by US financial institutions industry will top $7 billion in 2015, a 14.5% gain over 2014, according to a report from eMarketer.

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  • Here Comes the Telco Ad Stack War

    By: Staff | May 29 2015

    Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecomsand ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their campaigns across screens.

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  • Most People Don't Understand 'AdChoices' Icon

    By: Staff | May 28 2015

    Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer than one in 10 Internet users know what the small blue symbol in the shape of a sideways triangle actually means, according to the latest State of Media report by the agency Kelly Scott Madison.

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  • YouTube shortens path to purchase

    By: Staff | May 26 2015

    SAN BRUNO, CA: YouTube, the Google-owned online video platform, is launching a new advertising format which will enable advertisers to buy, almost, from within ads.

     TrueView for Shopping links to the technology that powers Google Shopping and allows brands to showcase product details and images within video ads and includes the ability to click to purchase from a brand or retail site.

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  • Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

    By: Staff | May 21 2015

    Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with "buy now" buttons to drive sales through retailers like Walmart and Amazon.

    The goal is to double Mondelez's online revenue over the next couple of years, particularly on social media where millennials are spending a substantial amount of time.

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  • Don’t forget big data in TTIP and TISA

    By: Staff | May 18 2015

    It is crystal clear what corporations want in the Transatlantic trade greement (TTIP) and the other treaties being negotiated: a commitment to allow cross border data flows and data-processing across all services sectors, including financial services, without any limitations. They consider requirements to use local network infrastructure or local servers as discriminatory, with potentially adverse effects on trade. According to Michael Froman, the American chief negotiator, this is high on the agenda in the trade negotiations.

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  • Digging into the Cross-Device Implications of the Verizon-AOL Deal

    By: Staff | May 14 2015

    Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday.

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  • Researching the New Shopper Experience

    By: Jeff Chester | May 7 2015

    The internet and the usage of smartphones has altered buying –shops are becoming much more experience oriented. They deliver emotions, they address certain values and develop a narrative for shoppers. New payment methods, self-service cashiers are out, while digital signage is getting more accessible. In short, there are many new questions around the shopper. We want to give an update about the recent trends and findings.

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  • Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack

    By: Jeff Chester | May 6 2015

    Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation.

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  • Protecting Consumers from Data-driven and Cross-device “Native” Advertising

    By: Jeff Chester | May 6 2015

    So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2

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  • Google expands data profiling with new DMP, for 1st and 3rd party info targeting

    By: Alyce Myatt | Apr 27 2015

    Answering Your Questions About Google's Forthcoming DMP

    by Zach Rodgers // Friday, April 24th, 2015 – 3:53 pm

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  • How YouTube, Big Data and Big Brands Mean Trouble For Kids and Parents

    By: Alyce Myatt | Apr 9 2015



    The motivation for big tech is to mold this generation of youth into super-consumers.
    There is a “digital gold rush” underway to cash in on young people’s passion for interactive media. Google and other media and ad companies are working to transform kids’ clicks and views into bundles of cash and burgeoning brand loyalty.
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  • YouTube Kids App Accused of Sneaky Advertising

    By: Alyce Myatt | Apr 7 2015

    April 7, 2015

    Consumer groups want the FTC to investigate Google over what they consider deceptive advertising toward kids. Click to watch the Video.

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  • Clinical-data theft could prove problematic for Premera

    By: Alyce Myatt | Apr 3 2015

    The cyberattack against Premera Blue Cross disclosed this week affects significantly fewer people than this year's Anthem hack, but the value of the information exposed could pose a bigger threat to the insurer.

    Premera discovered in January that a May 2014 cyberattack breached a system holding 11 million people's records, the company announced on Tuesday. The records exposed may have included clinical and financial records, in addition to personal information like addresses and Social Security numbers. Anthem has said it believes the theft of data on nearly 80 million customers and employees was confined to the latter category.

    Medical-record theft can be particularly costly for the victims. A February 2015 report from the Ponemon Institute surveying medical-identity theft victims found that about two-thirds said they had paid money to resolve the theft. Those patients paid an average of $13,500.

    Patients may be able to seek damages for identity theft that occurs years after the free identity-theft protection the company is offering has ended, said Ken Dort, a partner in the law firm Drinker Biddle who specializes in information technology. The plaintiffs, however, would have to prove that the theft was linked to the Premera hack, which could be difficult.

    Eric Earling, Premera's vice president of communications, said it's too early to say whether the breach will significantly affect Premera's bottom line. He declined to say whether Premera had a cybersecurity insurance policy. Anthem has said its cybersecurity policy would limit the damage to its financial results.

    “We're in a position as a company even before any of this where we're successful as a business and we have strong reserves to provide for our customers,” Earling said.

    Though Premera is offering customers two years of free credit-monitoring and identity-theft protection, that will do little to protect them against identity thieves who may wait a few years to use or sell the data. Plus, experts say, most credit-monitoring programs don't protect customers against the effects of medical-identity theft, which can be far more harmful.

    When asked what Premera was doing to protect its members' clinical information from being used fraudulently, a Premera spokesman referred the inquiry to Experian, the company hired to provide credit-monitoring for affected customers.

    An Experian spokeswoman said the product would track whether an individual's medical-record number or insurance card is used to purchase medical services that go unpaid because that would appear on an individual's credit report. Experian does not track changes in the medical record, and it does not monitor the use of information to make claims for medical services until those services go unpaid.

    Changes to medical records caused by medical-identity theft can be particularly harmful to patients, Modern Healthcare reported earlier this month. Fraudulent use can even be lethal if it means allergies or conditions aren't properly noted in the record.

    Having an individual's personal, clinical and financial information gives identity thieves a more convincing profile, allowing them to engage in what's called “total identity theft,” said Pamela Dixon, executive director of the World Privacy Forum, a San Diego-based non-for-profit organization.

    The trifecta of data accessed in this case is the “worst-case scenario," Dixon said. "The people who were exposed in this breach will have to be on guard for at least a decade."

    The company says that it has no evidence that hackers actually removed data from its systems, only that the systems were breached. But Dixon said there are ways the attackers could have stolen data without a trace and that she wouldn't be surprised if they did given the length of time they had access.

    Although companies are under pressure to be more proactive about data security, the number and size of recent breaches suggest it's increasingly likely consumers will have their information exposed at some point.

    “You now have a situation where to be a reasonable consumer you almost need to sign up with one of the (credit protection) bureaus on a nonstop basis,” Dort said.

    Follow Adam Rubenfire on Twitter: @arubenfire


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