By: Staff | May 14 2015
Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday.
By: Jeff Chester | May 7 2015
The internet and the usage of smartphones has altered buying –shops are becoming much more experience oriented. They deliver emotions, they address certain values and develop a narrative for shoppers. New payment methods, self-service cashiers are out, while digital signage is getting more accessible. In short, there are many new questions around the shopper. We want to give an update about the recent trends and findings.
By: Jeff Chester | May 6 2015
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation.
So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2
By: Alyce Myatt | Apr 27 2015
Answering Your Questions About Google's Forthcoming DMP
by Zach Rodgers // Friday, April 24th, 2015 – 3:53 pm
By: Alyce Myatt | Apr 9 2015
By: Alyce Myatt | Apr 7 2015
April 7, 2015
Consumer groups want the FTC to investigate Google over what they consider deceptive advertising toward kids. Click to watch the Video.
By: Alyce Myatt | Apr 3 2015
By: Jeff Chester | Mar 8 2015
The Internet and our digital media are quietly becoming a pervasive and manipulative interactive surveillance system. Leading U.S.
By: Jeff Chester | Mar 3 2015
The letter (attached) was sent today to Pres. Obama.
Jeff Chester, CDD's executive director, explained that the Administration's proposal--released last Friday--fails to give consumers the control over their data the President promised. It was signed by:
By: Jeff Chester | Jan 12 2015
We await to review the text of proposed privacy bills announced today by President Obama. Next month will mark the third anniversary of the promise by the White House to release "Consumer Privacy Bill of Rights" legislation. The "Bill of Rights" for privacy is supposed to empower an individual to have serious control over how their data is gathered and used. While the "Bill of Rights" incorporates high-minded principles, we fear that at the end of