By: Staff | May 29 2015
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital advertising game; which is valued at $600bn per year. ExchangeWire analyses how the worlds of telecomsand ad tech are starting to collide; as well as previewing some of the conflicts this may cause, as advertisers look to take their campaigns across screens.
By: Staff | May 28 2015
Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer than one in 10 Internet users know what the small blue symbol in the shape of a sideways triangle actually means, according to the latest State of Media report by the agency Kelly Scott Madison.
By: Staff | May 26 2015
SAN BRUNO, CA: YouTube, the Google-owned online video platform, is launching a new advertising format which will enable advertisers to buy, almost, from within ads.
TrueView for Shopping links to the technology that powers Google Shopping and allows brands to showcase product details and images within video ads and includes the ability to click to purchase from a brand or retail site.
By: Staff | May 21 2015
Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with "buy now" buttons to drive sales through retailers like Walmart and Amazon.
The goal is to double Mondelez's online revenue over the next couple of years, particularly on social media where millennials are spending a substantial amount of time.
By: Staff | May 18 2015
It is crystal clear what corporations want in the Transatlantic trade greement (TTIP) and the other treaties being negotiated: a commitment to allow cross border data flows and data-processing across all services sectors, including financial services, without any limitations. They consider requirements to use local network infrastructure or local servers as discriminatory, with potentially adverse effects on trade. According to Michael Froman, the American chief negotiator, this is high on the agenda in the trade negotiations.
By: Staff | May 14 2015
Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday.
By: Jeff Chester | May 7 2015
The internet and the usage of smartphones has altered buying –shops are becoming much more experience oriented. They deliver emotions, they address certain values and develop a narrative for shoppers. New payment methods, self-service cashiers are out, while digital signage is getting more accessible. In short, there are many new questions around the shopper. We want to give an update about the recent trends and findings.
By: Jeff Chester | May 6 2015
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation.
So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2
By: Alyce Myatt | Apr 27 2015
Answering Your Questions About Google's Forthcoming DMP
by Zach Rodgers // Friday, April 24th, 2015 – 3:53 pm
By: Alyce Myatt | Apr 9 2015
By: Alyce Myatt | Apr 7 2015
April 7, 2015
Consumer groups want the FTC to investigate Google over what they consider deceptive advertising toward kids. Click to watch the Video.
By: Alyce Myatt | Apr 3 2015
By: Jeff Chester | Mar 8 2015
The Internet and our digital media are quietly becoming a pervasive and manipulative interactive surveillance system. Leading U.S.
By: Jeff Chester | Mar 3 2015
The letter (attached) was sent today to Pres. Obama.
Jeff Chester, CDD's executive director, explained that the Administration's proposal--released last Friday--fails to give consumers the control over their data the President promised. It was signed by:
By: Jeff Chester | Jan 12 2015
We await to review the text of proposed privacy bills announced today by President Obama. Next month will mark the third anniversary of the promise by the White House to release "Consumer Privacy Bill of Rights" legislation. The "Bill of Rights" for privacy is supposed to empower an individual to have serious control over how their data is gathered and used. While the "Bill of Rights" incorporates high-minded principles, we fear that at the end of