• Using Brain Science to Drive Consumer Action

    By: Staff | Aug 26 2015

    Earlier in the week, I started a decision-science series that I’ll carry through the entire year. I’m really excited to spend some time on this emerging topic that has already proven to be a game changer in the digital-marketing industry. Brain science and its offshoot, neuromarketing, have quickly become such powerful concepts that many organizations are integrating these principles into their day-to-days; some have even gone so far as to bring neurologists and cognitive scientists on staff to inform and infuse overarching marketing initiatives. To speak of their experiences, Dr.

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  • Polling Alone

    By: Staff | Aug 24 2015

    The most exciting point of Panos Toullis’s work involved a late night of caffeine-powered data-hacking, when Google executive chairman Eric Schmidt sauntered into the room, nudged him on the shoulder and said something to the effect of, “You know, you guys are doing something new and innovative and something that people will be repeating over and over again from now on.” To Toullis, a Ph.D. student in Harvard’s statistics department, this was like an aspiring pianist meeting Mozart.

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  • New rules for vloggers outlined by UK ad regulator

    By: Staff | Aug 21 2015

    LONDON: The Advertising Standards Authority has produced guidelines for vloggers who promote products online, following a ban on a series of ads for Oreo last year.

    In November 2014, the advertising standards watchdog ruled that YouTube vloggers did not indicate clearly enough that they were being paid by the brand’s owner, Mondelez, to feature Oreos in their "lick race" videos.

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  • The Perils of Algorithm-Based Marketing

    By: Staff | Aug 19 2015

    If I told you this article was written by an algorithm (and you believed me), chances are you’d be creeped-out, suspicious of the content, and unable to muster much if any emotional response to it.

    That’s a natural response. Yet companies don’t seem to be able to see algorithms from the consumer’s point of view. They think nothing of deploying algorithms as marketing tools. Instead, they should be looking for ways to inject humanity — and, yes, actual humans — into their efforts to reach out to customers.

    I’ll explain why.

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  • Neustar | Audience Targeting Solutions

    By: Staff | Aug 17 2015

    PlatformOne comprehensive targeting solutions enable omni-channel marketing to help you deliver a consistent message and experience across every customer touch point. Our solutions leverage Neustar’s Authoritative Identity to give you the most accurate, actionable, and up-to-date audience targeting data.

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  • Crimson Hexagon: #socialomniscience is here.

    By: Staff | Aug 15 2015

    Crimson Hexagon allows businesses to answer strategic business questions using flexible, customizable categories. Whether you want to look at purchase intent, product attributes, drivers of sentiment, competitors, or category-level conversations, our platform can help. Best of all, with Crimson social media analytics you pay only for insights – not data.

    Why Crimson Hexagon?

    Data Sources

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  • Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg's Pop-Tarts With Pandora Campaign

    By: Staff | Aug 12 2015

    CINCINNATI--(BUSINESS WIRE)--Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, today announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company (NYSE: K).

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  • Collective Bias: The Power to Influence

    By: Staff | Aug 10 2015

    What We Measure: Real-Time Engagement Metrics 

    When you run a program with Collective Bias, you have access to our real-time dashboard to get rich engagement metrics at your fingertips, so you can track any piece of content our community creates for you. 

    We track Total Media Value (TMV), earned vs. paid, organic social shares and true blog analytics, by measuring the value of each piece of content and engagement.

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  • Programmatic display advertising set to rise in Europe

    By: Staff | Aug 7 2015

    IAB Europe surveyed more than 1,000 advertisers, agencies and publishers from 29 markets in Europe to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage.

     Programmatic trading investments and revenues set to increase 

    Over 90% of all stakeholders say they will increase their programmatic investment or revenue over the next 12 months and 40% expect an increase of more than a third.

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  • Mobile Video Advertising: Making Unskippable Ads

    By: Staff | Aug 5 2015

    In the face of a mobile revolution, consider this: Should where we're telling stories change how we're telling stories? How should video advertising evolve for mobile? Google's Art, Copy & Code team set out to find an answer. Here we explore the results of our first experiment.

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  • Omnicom adds Atlas tags to DoubleClick-served ads

    By: Staff | Aug 3 2015

    Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media.

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  • Cross Device Targeting

    By: Staff | Jul 31 2015

    Chango lets you target and retarget users wherever they spend their time on-the-go. Our intent data — to find users on desktop and reach them on mobile. 

    Our Approach 

    Our cross-device solutions can be used in a variety of ways, depending on your set of goals. Highlighted below is our approach to these different cross-device solutions.

    Scenario 1, Facebook:

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  • The New York Times To Loosen RTB Restrictions, Expand Programmatic Initiatives

    By: Staff | Jul 29 2015

    What’s up with The New York Times Co. and programmatic? We’ve pondered that question before, but the publishing giant declined to speak at the time.

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  • Step Aside, Creators. Brands Are Taking Over YouTube

    By: Staff | Jul 27 2015

    The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.

    It's no wonder. While about 90 percent of video viewing is still on TV, according to Nielsen, 18- to 34-year-olds—a demographic coveted by advertisers—are increasingly cutting the cord.

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  • IAB Programmatic Revenue Report 2014 Results

    By: Staff | Jul 24 2015

    July 20, 2015 — Over the last several years, publishers and advertisers have continued to adopt programmatic buying and selling of digital inventory into their media strategies; however, within the complex programmatic ecosystem there has been a lack of consensus around the definition of programmatic and its associated types and formats and the size of the programmatic market in comparison with the overall internet advertising market.

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  • Tsunami of Offline Customer Data is Flowing to the Web

    By: Staff | Jul 22 2015

    Call it something dry like "data on-boarding" or something marketable like "connectivity." Whatever it's called, Acxiom-owned LiveRamp is doing a lot more of it than a year ago. The company currently "on-boards" or connects 20 billion consumer records representing individuals or households each month, or around 240 billion per year.

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  • Brands Start Hosting Real-Time Video Chats on Facebook

    By: Staff | Jul 20 2015

    Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.

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  • The New Real-time Bidding Formula

    By: Staff | Jul 17 2015

    Real-time Bidding (RTB), a key component of the programmatic advertising revolution, represents a massive platform change in the way we advertise online by bringing the relevance and efficiency of search to display. RTB spend will reach 429 million GBP this year (eMarketer) as budget moves away from more traditional channels.

    If advertisers consider RTB for display there are a couple of tips to help get it right:

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  • Cross-device conversion metrics come to DoubleClick

    By: Staff | Jul 15 2015

    Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products.
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  • Netflix pushes programmatic

    By: Staff | Jul 13 2015

    NEW YORK: Netflix, the online video platform, believes that programmatic advertising can provide numerous benefits for its brand – not least the ability to deliver personalised marketing messages at scale.

    Kathy O'Dowd, Netflix's global director/programmatic marketplace and channel development, discussed this topic at MediaPost's OMMA Programmatic Display conference.

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