REDWOOD CITY, Calif., July 23, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced it has strategically expanded its politics and advocacy group to support the growing demand for its programmatic solutions in the political space.

Act on data from any channel in any channel. 

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this new feature is available in the IBM Marketing Cloud and other IBM Commerce products at no additional charge.

It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?

Language strengthening the Federal Trade Commission has been removed from a newly-merged financial regulatory reform bill. The FTC provisions in the federal legislation were opposed by numerous advertising and business groups, among them the Interactive Advertising Bureau, Direct Marketing Association, Association of National Advertisers, and U.S. Chamber of Commerce. 

The Collective brings top Publishers and savvy Advertisers together for the most efficient audience targeting in the mobile industry. Kochava, in collaboration with Appia, AdXcel, Altrooz and Liquid, is excited to announce the largest and first-ever collection of cross-publisher mobile audiences.

How it Works

Advertisers create segments via the Audience API by querying the billions of devices within the Collective and its robust data model. These segments are then matched to the best Collective media sources.

In a deal being announced today with one of the world’s largest aggregators of mobile user identities and behaviors, Nielsen’s eXelate unit will dramatically expand its footprint of data identifying mobile users.

The deal is significant because eXelate is already one of the dominant data management platforms (DMP) and exchanges enabling brands and publishers to identify and target consumers with digital ads online --  and increasingly in mobile.

This unique interdisciplinary conference is taking place October 23-26 at the intimate venue of the Oudemanhuispoort in the heart of Amsterdam, The Netherlands. It is organized by the Amsterdam Platform for Privacy Research (APPR), an initiative of the University of Amsterdam with active participants from such diverse disciplines as philosophy, law, economics, informatics, social sciences, medical sciences and media sciences. APC 2015 will bring together leading experts in the field of privacy who will formulate, discuss and answer the challenging privacy questions that lie ahead of us.

Drawbridge understands consumers. A lot of companies can say that, but we take it a step further. In fact, we can actually predict consumer behavior. Is that even possible? Because we know how people use their devices to get information about things they are interested in, we understand their patterns, tendencies, intentions and goals even before they do. This enables us to provide our customers with the most comprehensive understanding of their customers, on a one-to-one basis. 

Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, Google's VP of Marketing, Lisa Gevelber, shares three ways retailers can be moments-ready, using examples from those that have seen success.

This past summer, America fell in love with women's soccer. My two daughters were among the most avid fans, and they, like millions of others, got swept up in the moment.