Opening up the “Black Box” of Digital Marketing and the Role of Programmatic Advertising

By: Jeff Chester | Jun 12 2015

There is a growing and much needed debate on the role that algorithms and machine-driven decision making play in our lives.

Read more

Micro-Moments – Think with Google

By: Staff | Jun 10 2015

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

Full article available at http://bit.ly/1AKfsWF

Read more

Protecting Consumers from Data-driven and Cross-device “Native” Advertising

By: Jeff Chester | May 6 2015

So-called “native advertising” ─where advertiser-produced or –directed content is designed to blend in with online editorial information ─ is quickly becoming a dominant way American consumers receive marketing. Marketers in the U.S. spent nearly $8 billion last year on native ads (up $3 billion from 2013), which is expected to rise to $21 billion by2018.1 Native ads are where the “format and the tone match that of a publisher’s original editorial content.2

Read more