Big Data Gets Bigger/Watch Out Privacy as Vivaki Partners with Bluekai

"VivaKi’s dedicated R&D entity, the Nerve Center,  and BlueKai, the world's most connected customer data cloud for data management, analysis and activation, have co-developed a new data platform called Audience Insights that will provide marketers with unmatched scale, data aggregation capabilities and safety standards.  ...By ingesting data from campaigns on DoubleClick and Atlas, Audience Insights synchs data via the VivaKi Cookie Synching process to provide a more robust and scaled view of audience profiles and insights. BlueKai’s extensive aggregation of marketplace data and its data management platform (DMP) provide a unique toolset for audience analysis and management, while keeping strict firewalls in place for clients."

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