Youth Digital Marketing

We wish we could have Congress call in the leaders of the online ad lobby and, like they did with tobacco execs, have the executives swear they are telling the truth.  Because what many of the companies and trade associations told the FTC in their comments on COPPA are full of false statements and purposeful misinformation. 

The folks over at Wiley Rein--the Washington legal and lobbying firm which has long represented the largest media companies--are apparently apoplectic that the good people at the FTC want to do a better job in protecting the privacy of children under 13.  See their missive below on the FTC's proposed changes to COPPA.  Wiley appears to want to keep the FTC from making the appropriate policy changes that nearly everyone familiar with the digital data collection, profiling and targe

A report from the Center for Media Education after the law went into effect.

CDD has researched and written four case studies on digital food marketing as part of its new report--and they are summarized along with visual and other documentation at our digitalads.org site.  There's a history on the role of behavioral profiling and targeting used by Coca Cola; one on how McDonald's created immersive experiences via a tie-in with the film Avatar; how food and beverage companie