US VC's and Global Ad Giants back China-based company that engages in "massive data collection"

Data collection from citizens and consumers for commercial purposes is one of the U.S.'s most successful industries.  Yet despite the implications of deploying stealth and ubiquitous surveillance systems, US companies are lagging dealing with both the privacy and civil liberties implications of such investments.  For example, Kleiner Perkins Caufield & Byers, Redpoint Partners and WPP just invested in China's "largest third-party digital marketing measurement company"--Monument Systems via its Virgin Islands [UK] holding company Leading Smart Holdings.  Monument's self-described "massive data collection" is used for such clients as "P&G, Microsoft, KFC, L’Oreal, Volkswagen, IBM and...Disney."
 
Among its services include: "Exclusive Moment Tracking Technology——Measure reach and frequency of target audience with demography and geography in a unified, scientific and reliable way; Enormous information processing——Collect, compute and provide extensive data analysis of campaign performance on reach, frequency and iGRP in the target based on the Chinese netizen population."
 
There are human rights implications related to the expansion of behavioral targeting and other forms of digital data collection of user tracking and targeting.  Companies will eventually be held accountable--but it's time for greater responsibility from investors and brands.