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Health Groups: FTC & State AGs Must Investigate Online Marketing of Alcohol Products & Impact on Youth
Contact: Jeff Chester, CDD, 202-494-7100
jeff@democraticmedia.org Digital and Social Media Marketing Promotion of Beer and Liquor Threatens Youth, new report warns Consumer and health groups call on FTC and state attorneys general for action; will announce recommendations at May 18 news conference May 18, 2010: Alcohol companies are using the latest new media technologies to promote their products using methods that appeal to youth, explains a new report released today from the Center for Digital Democracy and Berkeley Media Studies Group of the Public Health Institute. “Alcohol Marketing in the Digital Age,” details how beer and alcohol companies are targeting consumers through social media, online video, mobile phone applications, and virtual online communities. Marketers are using these and other digital tools to harvest behavioral and other data on consumers, raising concerns about the effects such personalized interactive marketing may have on underage drinking, which The Center on Alcohol Marketing and Youth estimates to account for 12-20 percent of the U.S. alcohol market. The report also examines how alcohol companies are targeting African Americans and Hispanics. Consumer and public health groups Center for Digital Democracy and Berkeley Media Studies Group sent a copy of the report today to the FTC, urging immediate action. Key findings from report and additional recommendations will be delivered in an online news conference today, May 18 at 1 p.m. EDT. To register, go to https://publichealthinstitute.webex.com/publichealthinstitute/onstage/g.php?t=a&d=968400971. The full report will become available the same day at www.digitalads.org/alcohol.php. The following are among the many digital marketing examples included in the report:
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CDD Tells FDA to work with FTC on digital pharma adsCDD Asks FDA to Investigate Digital Marketing of Drugs and Health ProductsFor Immediate Release March 1, 2010 jeff@democraticmedia.org Center for Digital Democracy www.democraticmedia.org CDD Asks Food and Drug Administration to Investigate Digital Marketing of Drugs and Health Products Urges FDA to Develop Rules to Address Behavioral Targeting and to Protect Consumer Privacy Washington, DC: The Food and Drug Administration (FDA) was urged today to protect the health of U.S. consumers by conducting a comprehensive investigation into the use and impact of digital health marketing techniques and technologies. Pharmaceutical and health marketers are already using an array of digital advertising techniques, including behavioral targeting, social media marketing, online video and mobile. The Center for Digital Democracy (CDD), a leading nonprofit group based in Washington, DC, that specializes in consumer protection for the online marketplace, made its requests in Comments filed in the FDA’s proceeding on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools.
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Mobile Marketing Threats Learn how mobile marketing threatens your privacy! DigitalAds.orgLearn how children and adolescents are being targeted online by advertisers promoting unhealthy food and beverage products. |