Articles
Social Media Marketing and Surveillance of Teens: Curating the Conversation on Food and Beverage Products Linked to the Obesity Epidemic
A new paper we've written as part of our social media marketing and public health project. Covers the growing commercial social media surveillance system.
Case Studies on Digital Marketing Released, including on McDonald's, Coca Cola (behavioral profiling), Pepsi and Multicultural Targeting
CDD has researched and written four case studies on digital food marketing as part of its new report--and they are summarized along with visual and other documentation at our digitalads.org site. There's a history on the role of behavioral profiling and targeting used by Coca Cola; one on how McDonald's created immersive experiences via a tie-in with the film Avatar; how food and beverage companie
New Reports Document Digital Marketing of Food & Beverage Products to Youth--a Guide to What Really Goes on Online
Yesterday, CDD and its partners NPLAN and BMSG released a major new report which explains the wide range of techniques and applications used digitally to target teens. But it also illuminates what goes on for many people online. From mobile/locational targeting, to social media surveillance, to stealth viral marketing, to data collection and behavioral profiling and--neuromarketing. There's a shorter version of the report available as well. The report was included as part of the FT
Food Marketing in the Digital Age: A Conceptual Framework and Research Agenda
An analysis of the contemporary digital marketing landscape, focusing on the promotion of food & beverage products to youth. Written by Kathryn Montgomery, Ph.D., Sonya Grier, Ph.D, Lori Dorfman, Dr.PH, and Jeff Chester, MSW.
Leading Children’s, Health, Consumer, and Privacy Groups Call on FTC to Update Children’s Online Privacy Protection Act [COPPA]
Rules Required for Behavioral Ads, Mobile Marketing and Video Game Targeting
Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online
For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.
Five Myths about Online Behavioral Advertising
From the Consumer Federation of America
Myth #1. Free content on the Internet will disappear if advertisers can only engage in online behavioral tracking and targeting with affirmative consumer consent (opt-in).
Behavioral Tracking and Targeting Two Pager -- September 2009
Privacy is a fundamental right in the United States. For four decades, the foundation of U.S. privacy policies has been based on Fair Information Practices: collection limitation, data quality, purpose specification, use limitation, security safeguards, openness, individual participation, and accountability. Those principles ensure that individuals are able to control their personal information, help to protect human dignity, hold accountable organizations that collect personal data, promote good business practices, and limit the risk of identity theft.
Online Behavioral Tracking and Targeting: Legislative Primer September 2009
Online Behavioral Tracking and Targeting Concerns and Solutions from the Perspective of:
