Speeches
Digital Health Issues
Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online
For the past 25 years, pharmaceutical companies have been permitted
to market their products directly to consumers. More recently, in the years following
the Food and Drug Administration’s relaxation of direct-to-consumer (DTC)
advertising guidelines in 1997, spending on such promotion grew more than six-fold,
reaching $5 billion by 2008.In the traditional media of print and broadcast, those DTC ads come
with lots of fine print, including warnings of possible side effects that most
consumers. But now that ever-increasingCDD Asks FDA to Investigate Digital Marketing of Drugs and Health Products
For Immediate Release
March 1, 2010 jeff@democraticmedia.org
Center for Digital Democracy www.democraticmedia.orgCDD Asks Food and Drug Administration to Investigate
Digital Marketing of Drugs and Health ProductsUrges FDA to Develop Rules to Address Behavioral Targeting and to Protect Consumer Privacy
Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online
For the past 25 years, pharmaceutical companies have been permitted
to market their products directly to consumers. More recently, in the years following
the Food and Drug Administration’s relaxation of direct-to-consumer (DTC)
advertising guidelines in 1997, spending on such promotion grew more than six-fold,
reaching $5 billion by 2008.In the traditional media of print and broadcast, those DTC ads come
with lots of fine print, including warnings of possible side effects that most
consumers. But now that ever-increasingCDD Asks FDA to Investigate Digital Marketing of Drugs and Health Products
For Immediate Release
March 1, 2010 jeff@democraticmedia.org
Center for Digital Democracy www.democraticmedia.orgCDD Asks Food and Drug Administration to Investigate
Digital Marketing of Drugs and Health ProductsUrges FDA to Develop Rules to Address Behavioral Targeting and to Protect Consumer Privacy
Real-time Targeting & Auctioning, Data Profiling, Optimization, And Economic Loss To Consumers & Privacy
Click on the link below for the pdf of this filing.
Real-time Targeting & Auctioning, Data Profiling, Optimization, And Economic Loss To Consumers & Privacy
Click on the link below for the pdf of this filing.
Real-time Targeting & Auctioning, Data Profiling, Optimization, And Economic Loss To Consumers & Privacy
Click on the link below for the pdf of this filing.
