Speeches
Digital Health Issues
Yahoo, Microsoft & AOL Agree to Give Our Data to Ad Giant Omnicom
The growth of data targeting of consumers & citizens across nearly all major platforms and services continues. Last month, Omnicom (the second largest ad holding company) announced "data alliances" to "enhance targeting" with Microsoft, AOL and Yahoo. Consumers and citizens likely don't know--let alone control--how their data will be used on behalf of Omnicom's many
Mobile Marketing Tracks Users via "Precise Targeting" including "user-registration data"
Both the FCC and FTC have been laggards on the mobile privacy front. It's time they acted to protect consumers. Much of mobile phone marketing is configured to collect, profile and target us while we are on the go. Look at what mobie marketing company Medialets says it does:
Online Ad Targeters Collecting Your Data Over a "Lifetime." Follows Yahoo's Digital Privacy Flip Flop
Online marketers want it both ways--to be able to closely track and target you in the short-term and also store longer term data profiles. We believe that's one reason why Yahoo!
To Understand Apple's iPhone/iPad tracking, look also to its iAds
As Apple confronts its own iSpy moment, it's important to connect the digital data collection dots. Apple is heavily involved in mobile advertising, through its iAd network product. Apple acquired leading mobile ad network Quattro and then unveiled iAds. Apple informs advertisers they can obtain a range of user information, including:
Yahoo! Breaks a Privacy Commandment--Thou Shall Minimize Data Collection & Retention--with a Data Sharing Deal Update!
Data minimization is one of the core values in Fair Information Principles for Privacy. Yahoo!s flip flop on its data retention practices reflects both the digital marketing anything goes "Big Data" collection era we confront, as well as its need to boost revenues from one of its few assets--the information collected from its users. Just tw
AT&T, Mobile Marketing and Privacy--with a Mobile Ad Location Targeting Update
Today, CDD sent a letter to the FTC and FCC asking these agencies to address both the privacy and consumer protection issues raised by the proposed AT&T acquisition of T-Mobile. Mobile marketing requires a number of safeguards, including transparency, meaningful consumer privacy rules, and mechanisms for user control. We will be offering insights into AT&T (and the rest of the mobile industry) as the merger is reviewed. Here's an excerpt from Motricity's mini-case study on
