Speeches
Digital Health Issues
Google Wants Someone to Make "Magic" for Large Marketers and Helps Users Feel they are a "Hero"
Submitted by demedia on Mon, 09/19/2011 - 18:06We can't pass up this want ad posted by Google. It says a lot about where digital marketing does and is headed:
A Call to Expand the use of Neuromarketing so Advertisers Can Target our Brain
Submitted by demedia on Sat, 09/17/2011 - 15:49We have called on Congress, the FTC and the European Commission to regulate the use of neuromarketing--techniques embraced increasingly by the largest digital marketing and media companies and global brands. No one should be permited to unleash messages designed to deliberately bypass a citizen/consumer conscious mind. Now, one Microsoft consultant is calling for marketers to expand their use of such
See How Google Tracks You for 30 Days to Identify What Has "Converted" You Via Digital Marketing
Submitted by demedia on Fri, 09/16/2011 - 15:52Digital ad companies such as Google, Microsoft, Yahoo and others tout their ability to "convert" an individual to engage in some action--buying a product, clicking a video, filling out a form, and other proactive responses. Digital marketing companies want to generate more revenues by taking credit for how they have influenced your online behaviors--over the course of a day, week, month or even more. So-called "conversion tracking"--which is really online surveillance--is used by many companies online.
Children's Privacy Advocates Praise FTC on Proposed Safeguards to Protect Children's Information Online
Submitted by demedia on Thu, 09/15/2011 - 15:21Children's Privacy Advocates Praise FTC on Proposed Safeguards to Protect Children's Information Online
Submitted by demedia on Thu, 09/15/2011 - 15:21Children's Privacy Advocates Praise FTC on Proposed Safeguards to Protect Children's Information Online
Submitted by demedia on Thu, 09/15/2011 - 15:21EU Privacy Regulators to Online Ad Biz that its Icon Scheme is Inadequate: FTC Must Stop Fearing Ad Lobby & Protect Consumers
Submitted by demedia on Thu, 09/15/2011 - 11:43The Article 29 Working Party, the group of EU privacy regulators, has played an extraordinarily important role in proactively protecting the privacy of citizens and consumers. We admire them because they are willing to ask the tough questions and offer meaningful remedies on behalf of the public--something our FTC also needs to do. The FTC is lagging when it comes to saying what many of us know. The IAB self-regulatory "can you see the tiny icon underneath the multimedia video" icon isn't designed to work.
Children's Privacy Advocates Praise FTC on Proposed Safeguards to Protect Children's Information Online
Submitted by demedia on Thu, 09/15/2011 - 15:21Fighting Digital Consumer Privacy Xenophobia from Congress
Submitted by demedia on Wed, 09/14/2011 - 13:36As we mentioned previously, large US consumer data mining companies, which now include the leading ad agencies and interactive marketers, are fearful of the EU's thoughtful and courageous approach to protecting citizen and consumer privacy. These giants fear that the EU standard will influence US policymakers as they craft privacy safeguards (and help make what is still a largely feckless FTC at least minimally effective). The companies are apoplectic over EU proposals that would protect our anonymity--which they see as a real form of Do-Not-Track that may a
Making "Freedom Fries" for Privacy: House Leaders & Industry Fear EU Rules Protecting Citizens and Consumers
This Thursday, the House Energy and Commerce Subcommittee on Commerce is holding a hearing called "Internet Privacy: The Impact and Burden of EU Regulation." We imagine leading digital data collection companies have persuaded Chairwoman Mary Bono Mack that the EU's admirable work on privacy threatens their interests. We have already alerted
