Speeches
Digital Health Issues
FTC Kids Mobile App Study Shows Why New Federal Safeguards Are Needed for Privacy
Submitted by demedia on Thu, 02/16/2012 - 16:37FTC Kids Mobile App Study Shows Why New Federal Safeguards Are Needed for Privacy
Submitted by demedia on Thu, 02/16/2012 - 16:37FTC Kids Mobile App Study Shows Why New Federal Safeguards Are Needed for Privacy
Submitted by demedia on Thu, 02/16/2012 - 16:37FTC Kids Mobile App Study Shows Why New Federal Safeguards Are Needed for Privacy
Submitted by demedia on Thu, 02/16/2012 - 16:37Pew Journalism Center Study on Tracking Needs to Be Sent Back to Rewrite--Wrong questions asked
Submitted by demedia on Tue, 02/14/2012 - 14:54We support the aims of the Pew Project for Excellence in Journalism and others who want to help ensure the survival of serious news reporting in the U.S., especially in newspapers. But the center's new study fails to address the key questions--and policy issues--connected to digital advertising and newspaper sites. Ironically, if they had asked their outside expert Prof.
CDD Presentation at World Health Org on Digital Alcohol Marketing
Submitted by demedia on Sun, 02/12/2012 - 21:22We will present this Wed. at the WHO's Global Alcohol Policy conference. Our presentation is: The Digital Marketing of Alcoholic Beverages to Youth: How Social Media, Mobile Devices, Personalized Data Collection and Neuromarketing have transformed the global advertising landscape.
Here's the abstract.FTC Should Halt Google Privacy Changes, as Violation of Consent Decree
Submitted by demedia on Fri, 02/10/2012 - 15:31Google's real motivation for its privacy policy changes is to gather and make actionable more profile data for targeting and digital marketing. Yet it failed to tell consumers this in its announcement of the pending changes. This failure to be candid with users is, in our view, a violation of the consent degree in the Google Buzz case. Google should be required to explain it wants to add to its data profiling/targeting capabilities for ad and marketing sales, esp.
Microsoft and Facebook Targeting using Real-Time Bidding/Ad Exchanges: "target...with great precision"
Submitted by demedia on Mon, 02/06/2012 - 16:09The recent flare-up/digital privacy food fight between Microsoft and Google (including full-page print ads from Microsoft) shouldn't distract from a key point: digital marketers like Google and Microsoft are basically doing the same things--despite whatever "spin" they place on it. Digital advertising is a global business whose business model for online data collection and profile-based targeting across all platforms are being engineered by Google, Microsoft and a few other leaders. Facebook's expansion of viral and peer to peer marketing has also shaped online d
Microsoft and Facebook Targeting using Real-Time Bidding/Ad Exchanges: "target...with great precision"
Submitted by demedia on Mon, 02/06/2012 - 16:09The recent flare-up/digital privacy food fight between Microsoft and Google (including full-page print ads from Microsoft) shouldn't distract from a key point: digital marketers like Google and Microsoft are basically doing the same things--despite whatever "spin" they place on it. Digital advertising is a global business whose business model for online data collection and profile-based targeting across all platforms are being engineered by Google, Microsoft and a few other leaders. Facebook's expansion of viral and peer to peer marketing has also shaped online d
Facebook's financial illusion-it's all ad revenues, dependent on consumers not knowing how social media marketing works
Submitted by demedia on Thu, 02/02/2012 - 13:50Facebook makes nearly all its money from advertising, including ad related revenues from the sales of virtual gaming products. It's no real economic miracle, as its fate depends ultimately on major global advertisers winning success from their Facebook-focused campaigns. Facebook's use of its member and friends data for an array of basically viral and peer-to-peer marketing strategies will ultimately create a strong backlash as regulators, privacy advocates and others peel back its facade. Facebook believes it has perfected social media marketing to create a seamless
