Speeches
Digital Health Issues
NGOs Call on EU and US to Protect Privacy of Citizens and Consumers
Submitted by demedia on Mon, 03/19/2012 - 10:01This letter was sent today to US and EU policymakers.
NGOs Call on EU and US to Protect Privacy of Citizens and Consumers
Submitted by demedia on Mon, 03/19/2012 - 10:01This letter was sent today to US and EU policymakers.
NGOs Call on EU and US to Protect Privacy of Citizens and Consumers
Submitted by demedia on Mon, 03/19/2012 - 10:01This letter was sent today to US and EU policymakers.
NGOs Call on EU and US to Protect Privacy of Citizens and Consumers
Submitted by demedia on Mon, 03/19/2012 - 10:01This letter was sent today to US and EU policymakers.
Why Political Online Marketing for Elections & Campaigns Require Regulatory Safeguards
Submitted by demedia on Sat, 03/17/2012 - 13:23For the last several years, we have closely followed the growth of digital marketing used by campaigns and special interest groups. It was always evident to us that we would conduct our elections and shape political influence through digital marketing. But this new medium, able to capture our thoughts, interests and desires in an instant; which can follow and track us whereever we go and do online; that can sell the right to target us with an interactive ad to the highest bidder in milliseconds; and has gathered and analyzed data about our finances, health, kids, race/ethn
Why Political Online Marketing for Elections & Campaigns Require Regulatory Safeguards
Submitted by demedia on Sat, 03/17/2012 - 13:23For the last several years, we have closely followed the growth of digital marketing used by campaigns and special interest groups. It was always evident to us that we would conduct our elections and shape political influence through digital marketing. But this new medium, able to capture our thoughts, interests and desires in an instant; which can follow and track us whereever we go and do online; that can sell the right to target us with an interactive ad to the highest bidder in milliseconds; and has gathered and analyzed data about our finances, health, kids, race/ethn
Google Targets Teens as it Re-envisions Coca Cola Ads for the Digital Era
Submitted by demedia on Mon, 03/12/2012 - 21:27Google is working to help advertisers better understand the power and impact of digital marketing, through its Project Re: Brief initiative. The online ad giant is reworking classic campaigns if they were created today, using powerful interactive techniques targeting mobile and PC platforms. One of the reworked campaigns is for the classic Coca-Cola "buy the world a coke" ad from the early 1970's. In its revision, Google offers teens as the target audience. Nevermind, the yo
Google Targets Teens as it Re-envisions Coca Cola Ads for the Digital Era
Submitted by demedia on Mon, 03/12/2012 - 21:27Google is working to help advertisers better understand the power and impact of digital marketing, through its Project Re: Brief initiative. The online ad giant is reworking classic campaigns if they were created today, using powerful interactive techniques targeting mobile and PC platforms. One of the reworked campaigns is for the classic Coca-Cola "buy the world a coke" ad from the early 1970's. In its revision, Google offers teens as the target audience. Nevermind, the yo
For Online Ad Companies, the Net's DNA is Advertising. Failure of Serious Democratic Vision for Online
Submitted by demedia on Sat, 03/10/2012 - 18:14In their Feb. 23, 2012 release praising the Obama Adminitration for supporting "self-regulation" to address threats to consumer privacy online, six powerful trade groups laid bare their own limited vision. In the statement, the groups explain that "...central to the promise of digital media is advertising.
Cookie Wars:How New Data Profiling and Targeting Techniques Threaten Citizens and Consumers in the “Big Data” Era--now published
Submitted by demedia on Mon, 03/05/2012 - 22:11Our chapter in a new edited volume called European Data Protection: In Good Health? is now published. It survey's the contemporary digital data tracking and online marketing landscape. It pulls back the curtain on many digital marketing practices and claims. Worth a look, as they say, if you have time. More info here.
