As Privacy Regulators Head to Mexico City, Time to Sound Alarm on Neuromarketing using Human Subjects in Mexico

Data Protection commisioners and others working on privacy will soon meet in Mexico City.  The data commissioners are heavily lobbied by industry, and we have found that they aren't given the kind of honest information about what's really going on with data collection and the online advertising environment.  That's one reason why NGOs from civil society organize the Public Voice event, coordinated by EPIC and others.  I will be on one of the panels.
Among the issues I will raise is the state of digital marketing in Mexico, South America, Asia Pacific and elsewhere.  A key focus will be the deliberate use of subconscious research to develop digital marketing that bypasses our conscious awareness.  The data collection/privacy paradigm is very much connected to the range of techniques developed by digital marketers, including neuromarketing.  It's no surprise perhaps that the now owned by Nielsen subsidiary Neurofocus is expanding its Mexico City operations, and is now hiring for neurophysiologists and lab operations personnel.  Take a look at the job descriptions:
We are looking for top EEG Physiologists for our Operations in Mexico City.
In this potion you will be responsible for running studies/experiments, collecting EEG & Physiological data, participate in experimental setups and validatiaon, data validation and archival:
Responsible for all aspects of data collection including interacting with "Subjects" as well as continuously monitoring incoming data.
You will collect EEG & Physiological data from Human Subjects viewing marketing material...
The Director of NeuroLab Operations is responsible for the management and quality of the NeuroLab infrastructure and operations. Responsibilities include:

• Running a Human Physiology Lab working with "Subjects" that participate in our studes.
• Working with a team of Neuroscientists around the world...

NeuroFocus, a wholly-owned subsidiary of Nielsen, is the global leader in neurological testing for consumer research. With over 40 patents and a blue-chip client list representing Fortune 100 companies in dozens of categories, NeuroFocus provides deep consumer insights into brands, products, packaging, in-store and retail marketing, and advertising.