Online Marketers and App Developer lobby tell FTC they want to Keep Tracking and Targeting Kids

Both the Interactive Advertising Bureau and the Application Developers Alliance fought tooth in nail to prevent the FTC from adopting commonsense rules designed to protect children's privacy and empower parents.  So it's not a surprise that they would continue their efforts to undermine kid privacy by trying to derail the Children's Online Privacy Protection Act (COPPA) new rules via a lobbying maneuver.  Yesterday, the groups sent separate letters to the Commission asking that new rules not go into effect until the New Year--instead of this July.  The concept that their members need more time to ensure children 12 and under aren't tracked, profiled and targeted illustrates just how opposed they are about truly protecting privacy.  The message they are saying basically is they want more time to track our children without any parental permission or federal safeguards.
 
What does it say about the effectiveness of their trade organizations that despite years of advance notice that better kids privacy was required and coming, they aren't ready to respond?  It says they have another agenda--and it's not consumer privacy or child welfare.  The IAB and the App Developers Alliance should rename themselves the "Looking for Privacy Loopholes So We can Target Children" associations.  More to come.