When Campaign 2.0 Met Citizen 2.0: A Confusing Love Story

Alan Rosenblatt
May 2007

True leadership can sometimes feel like a balancing act that requires the all the skill of a tightrope walker. One of the many lines to walk is weighing the need to act boldly and take advantage of new opportunities with the imperative to be a responsible steward of your organization’s resources. This can be especially hard when making decisions about resource-intensive technology projects. more