Mobile Marketing Tracks Users via "Precise Targeting" including "user-registration data"

Both the FCC and FTC have been laggards on the mobile privacy front.  It's time they acted to protect consumers.  Much of mobile phone marketing is configured to collect, profile and target us while we are on the go.   Look at what mobie marketing company Medialets says it does:

Precise Targeting

Medialets’ mobile rich media ads can be targeted by various criteria for optimal campaign performance. Capabilities may vary based on individual publishers.

Ad Targeting Capabilities

• Time of Day: Target ads to users based on their local time or daypart.
• Geo-Location (IP): Target ads based on the user’s location as defined by their device IP address.
• Geo-Location (Key-Value): Target ads based on the user’s location as defined by registration data passed from the app in the ad call.
• User-Registration Data: Target ads based on any data that is entered by the user and passed from the app in the ad call.
• App Content: Target ads based on app content.
• Device Type: Target ads based on the user’s device type.
• Connection Status & Type: Target ads based on the device’s connection type (offline/online) or connection speed.