Massive Scale "30 billion audience data" archive linked to real-time targeting of consumers

Both the EU and FTC will have to address real-time buying and selling of users and their data.  We have helped place this issue on the policy radar screen both in Brussels and DC.  But we are stepping up our efforts, and intend to make sure real-time sales of users becomes a key privacy issue.  AppNexus, a leading real-time provider and data company Brilig just made this announcement, which is emblematic of the problems.  Excerpt:
 
"Brilig's Campaign DataMizer(TM) App, accessible via the AppNexus App Marketplace(TM), brings together the largest scale of third-party audience data with the leading real-time bidding (RTB) platform..."By running a campaign through the DataMizer users get to discover the best performing cookies and segments from Brilig's 30 billion audience data records, 10,000 segments and 60 data publishers..."
 
Brilig also explains that it " offers advertisers the ability to buy over 3,000 segments from over 40 different data suppliers. These segments come from both online and offline data — many of them not available from any other marketplace. This vast assortment of data provides levels of specificity and data families not generally available in the market. For example:

• Specificity: Person and device to the cookie level, household level (IP), Zip+4 street level, Zip neighboorhood, DMA, city, state, region etc.
• Data Families/Data Types: In-market, Transactional, Magazine Subscriber, Demography, Financial, Behavioral, Psychographic, Lifestyles, Geographic, etc.

What sets Brilig apart is the ability to combine segments as well as data types to create substantial segments that target at massive scale...