Digital Destiny

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Client(s): DoubleClick Inc.

Representation: Acquisition by DoubleClick

Principal Professional(s): Joe Sims, Thomas Jestaedt, Alexandre G. Verheyden, Michael S. McFalls, Chris Ahern

Lead Practice(s): Antitrust Mergers/Joint Ventures

Industry(s): Media

Summary: Jones Day is advising DoubleClick Inc., the digital marketing technology provider, on the international and U.S. antitrust and competition law aspects of its planned $3.1 billion acquisition by Google Inc. The proposed acquisition will combine DoubleClick’s expertise in ad management technology with Google’s internet search and content platform. The transaction is currently under review by the U.S. Federal Trade Commission (FTC) and European Commission.

• Antitrust & Competition Law

• Joe Sims
• Thomas Jestaedt
• Alexandre G. Verheyden
• Michael S. McFalls
• Chris Ahern

This entry was posted on Saturday, December 15th, 2007 at 2:01 pm and is filed under interactive advertising, media lobbying, wireless, privacy, media industry lobbying, broadband, hypocrisy, Microsoft, interactive marketing, Google, media ownership, The Art of the Front, Diversity of ownership, FTC, Media Mergers, Web 2.0 & Democracy, Doubleclick, European Commission. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.