Invasion of the Data Snatchers: Will the US Online Ad Industry Embrace Do-Not-Track or Kill it Off?

When does a really big rationalization of a really big lie become reality?  That's one of the questions the public should be asking the US online ad and data collection lobby.  Over the last few weeks, in either a odd expression of denial or demonstrating incredible digital "chutzpah," the Digital Ad Alliance (basically representing every big company online and off) has claimed that:
1.  The pervasive system of data tracking, profiling and targeting of online users is an acceptable practice requiring no safeguards, including a Do Not Track system;
2.  They see no "harm" in any of the extensive commercial surveillance and behavioral maniupulation practices they have perfected. 
3.  Their own mechanism designed to provide the public with reassurance about their privacy, but is really designed to keep their data flowing for sale to all should suffice.
Such people want to make the issue of the "surveillance economy" disappear.  But they should recognize you cannot keep reality locked away forever.  If you do, you might end up like the folks in this movie--Invasion of the Body Snatchers.