Google Wants Someone to Make "Magic" for Large Marketers and Helps Users Feel they are a "Hero"

We can't pass up this want ad posted by Google.  It says a lot about where digital marketing does and is headed:  

Marketing Manager, Large Advertiser - New York  
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This position is based in New York, NY.
The area: Marketing
Find the user. Find the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems - from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can - breaks the rules, redefines the medium, makes the user the hero, and ultimately, lets the technology speak for itself.
The role: Marketing Manager, Large Advertiser
Google is at the forefront of a revolution in marketing -- a shift from traditional tactics to engaging online platforms, one-to-one mobile marketing and making marketing social. As the Think marketing manager, you will shape Google’s point of view on the changing advertising landscape and how we message this to large advertisers. You will drive marketing strategy, planning, and campaign execution for Google’s programs that establish fresh thinking in the industry and deepen the engagement with our partners and customers.You will help build the Think brand and will support high-visibility initiatives across the team. You will communicate regularly with senior Google sales executives, developing a communications and messaging strategy that aligns with our sales strategy. This is a cross-functional role, involving close collaboration with Sales, Product marketing and PR.
Responsibilities:

  • Drive projects that establish Google as the thought leader in the digital space, creating excitement about the future of digital and trust in Google’s unique perspective
  • Build and deliver a steady drumbeat of industry-defining insights and experiences through cutting edge websites, cross-platform marketing, and innovative events
  • Create, develop, and execute marketing programs that deepen Google’s relationships with market movers and provide these leaders with compelling tools and content...

Preferred Qualifications:...Storyteller - you understand our products and our client’s needs, and can merge the two to tell a compelling story