Facebook's Goal: "be advocates on behalf of brands"

Facebook is headed to 700 million users.  It's important that the social site be transparent in terms of its relationships with powerful players--whether they are the largest global brands or governments.  Facebook's new sales chief--Carolyn Everson (who also worked for MTV and Microsoft)--says a great deal about Facebook's direction in an Advertising Age interview.  Here are some excerpts.  Think about what Facebook gives, in terms of access and information, to its largest advertisers:

"My responsibility -- and one of the reasons why Facebook brought me here -- is to work with the largest brands and largest agencies... Everyone is really eager to partner with Facebook...I'm going to be focused with premium brands as well as media and creative agencies; to have them be partners with us and to figure out what it means to use social in the form of marketing...What we're trying to do at a simple level is be advocates on behalf of brands. If I like a brand story and I have a great experience that I post on my wall, it goes out to my friends and friends of friends -- it's word-of-mouth marketing at a scale that we've never had before... People "like" a brand page 50 million times a day!"