Facebook's "Frictionless Sharing" Highlights from Zuckerberg's f8 presentation

All those concerned about the future of privacy and surveillance--from government or industry (or who knows who!) should read these highlights reported by Inside Facebook as they live blogged Mark Zuckerberg's presentation at f8.  It's unbelieveable he and others can say all this with a straight face.  Where is moral education when you need it! How Facebook is making these changes to better serve its advertising and marketing business for big brands is a key part of the story.  They will have better access to insights on you and work to have users do more of the marketing, pitching and ultimately, data generation.
Here it is:

The next era, the next 5 years, will be about apps and depths of engagement now that everyone has their connections in place...The 2004 profile was basic, just showed info like where you’re from. But people loved it. Showed valuable information.
Then we started adding things like photos, groups and apps. If the first 5 minutes is basic, an introcution, then the next 15 is about what your’e doing.

By 2008 we introduced a new profile. It had changed to all things you’d shared and done recently. Allowed you to have the next 15 minutes.

But we’re more than what we did recently. Most get into all parts of your life. Just clicking “more” on the wall was hard to do.

All the stories you’d shared over time fall off the cliff at the bottom of the wall. Millions of people have spent years curating the stories of their lives and there hasn’t been a way to share that.

We think we’ve solved that. Showing all the unique things of your life…. beautiful.

What I want to show you today is the rest, beyond 15....Launching Timeline

The story of your life...Exactly how you want to browse through time, and discover what people have done through their whole lives.

But how to add? Say I want to add a photo from my childhood. Pop up composer, post.

Creating completely new type of timeline for life event. Getting a dog — add Beast’s info and it’s there.

This is the main timeline. ..You can see all sorts of trips, where you were. Go all the way back to where you were born. All about apps, tell the story of your life on your timeline.

...

The way is that they’ll rely on apps to help them out.

What kinds of content can go on the timeline? ... No activity is too big or too small to share...

Last year we introduced the concept of the open graph. A map of all of the connections in the world. You could add anything. Connect to it by liking it. Connect to order of magnitude versus before. This year we’re taking it to the next step: you can connect to anything, anywhere.

Not just “Like” but “Read” a book. “Watch” a movie. “Eat” a meal. “Hike” a trail. “Listen” to music. Language for anything you want.

Every year we make some new social apps possible, express themselves in new ways.

People have things they want to share, but don’t want to annoy their friends. If the problem is that, then Ticker.

Lightweight stream of everything going on around you. Something might catch your attention out of the corner of your eye, but not annoy your friends. Share post goes into news feed, but activity goes to Ticker and Timeline but not news feed unless there’s a particularly interesting pattern that you want your friends to see.

Until today, no socially acceptable way to express lightweight activity.

Next version of Open Graph. Connect to anything you want. Define action and publish. This will make it possible to build a completely new class of social apps. What kind? A lot. We believe almost all will be social. But in real world there’s a spectrum...

Frictionless Experiences...Finding Patterns and Activity
Sometimes you discover new songs from friends across platforms. See any music player. Any patterns. Discover really neat new things.

Shows shared music listening.

Can see notifications from friends who share.

Next wave is music companies trying to help you discover new songs, not blocking existing ones....