Facebook adds Madison Ave. execs to tell its story: "we give you people"--not just "eyeballs"

While Facebook negotiates to expand its presence in China, it also is adding well-connected advertising experts to help large advertisers better take advantage of the service.  As Ad Age explains:  "Facebook has plucked another executive from adland. Eric Edge, global chief communications officer at Havas' largest agency network, Euro RSCG, later this month joins the social network in a newly created position: manager of global communications, with a focus on brands... Mr. Edge's hire comes just days after Facebook announced that it tapped top Time Warner ad exec Mark D'Arcy. Mr. D'Arcy will lead a team at Facebook tasked to come up with new, more creative ways for marketers to use the site as part of their ad efforts....He's joining a growing team at the social network that's dedicated to boosting awareness of ad campaigns that marketers are doing on Facebook, and attracting more attention to the relationships Facebook is trying to build with both advertisers and their ad agencies...[Facebook's]  McCormick said. "A lot of the world's biggest brands are starting to see the power of connecting more closely with people. One of the things that's unique about Facebook is that we don't just give you eyeballs, we give you people..."