Does the DAA Plan to Undermine Do-Not-Track?
Say a user wants not to be tracked. That's their choice and right, yes? It should be. But it appears that the White House and FTC blessed Digital Advertising Alliance (DAA), including Google, has other plans for a user in mind. According to the trade publication Digiday, "the ad industry’s Digital Advertising Alliance is currently in discussions with all major browser manufacturers to agree to a consistent implementation of the feature. According to Hill, that’s unlikely to be a default setting, or even a one-click process. Rather, users will be presented with information explaining how and why their information is being collected before being asked again what their preferences are. Montgomery said such an implementation would make it less of an issue for advertisers."
In other words, users would first go a page where they will be talked out of their decision (such as what happens now with the DAA's incredibly ineffective youradchoices site). That's not Do-Not-Track. And that's unacceptable.
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