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Google User Tracking and Ad Targeting: "a single creative concept [will] create millions of permutations based on the user"Submitted by demedia on Thu, 12/15/2011 - 15:17
The integration of data on users and their networks along with advances in digital ad creation now permits many more variations of a interactive ad that's based on the unique behaviors of an individual. It's one of the key issues involved wth the fight to protect online privacy. Here's an excerpt from today's on Google's Neal Mohan (from Campaign Asia):
Today, the leading consumer and privacy groups from both the U.S.
- Submitted by demedia on Tue, 04/12/2011 - 20:23
- Submitted by demedia on Mon, 04/11/2011 - 15:51
Here's a very useful discussion of online advertising via a recent Google post [excerpt]: "Consider online advertising, which is based on principles from algorithmic game theory and online auctions. The Internet has enabled advertising that is more segmented and measurable, making it more efficient than traditional advertising channels, such as newspaper classifieds, radio spots, and television commercials.
Press release is attached
On July 27, 2010, the Senate Commerce Committee will hold a hearing on Consumer Online Privacy. Apple, Google, AT&T and Facebook officials will testify. Here are some questions we hope the Committee will ask.
From the Consumer Federation of America
Myth #1. Free content on the Internet will disappear if advertisers can only engage in online behavioral tracking and targeting with affirmative consumer consent (opt-in).