Digital Ad Alliance Icon Self-Reg Plan a Failure/FTC Must Reject it as Inadequate and Deceptive

We have conducted a review of the Digital Ad Alliance self-regulatory system, as part of our upcoming press club event on privacy with FTC Chairman Leibowitz.  It has been so poorly designed that one wonders whether the groups--IAB, ANA, AAAA, DMA, etc--deliberately developed a system to foster the further growth of the personalized digital data collection system.
The Aboutad pages fail to present accurate information on the nature of behavioral profiling, user tracking, and online advertising.  It doesn't reflect current practices and techniques of data collection.  The information a consumer is presented about why there is collection is misleading--and grossly misrepresents the privacy and consumer protection concerns.  The descriptions of the companies that profile and sell our information is inadequate, and fails to reflect what the companies actually do and say.  The Evidon and other similiar services don't provide for a compelling user experience that can ensure meaningful consumer participation.  It has not been set up to address online ad practices developed by the IAB and other industry groups.
All one has to do is look at the various pages to see its failings, which we intend to point out to federal and EU policymakers.  The industry should be ashamed of itself that it could not develop a self-regulatory plan that would actually help consumers.