Data Tracking, Profiling and Targeting Comes to Your Ad via new Meta Data initiative. Ads will further spy on you

Anyone who has read my Digital Destiny book will see how this announcement by the ad lobby raises additional privacy and consumer protection concerns.  Here's the excerpt from the trade story:
 
Madison Avenue’s top trade associations this morning unveiled the first phase of a push to embed such information directly into the ads themselves. The initiative, dubbed the Embedded Metadata Manifesto, is based on the idea that such data – including ways of identifying an ad or different versions of it, and when, where, and how it should run in the media – can be permanently affixed to ads...With that “unique identifier” in place... it is now easy for the ad industry to move to the next phase of tagging it with all the critical metadata associated with the ad and its media buys, and affixing it directly to the ad itself...embedding metadata into ads...can also significantly impact the way consumers are exposed to and experience ads, as well, because “end-user” instructions can also be attached to the advertising content that could trigger interactive experiences or applications related to the ads.
source.  Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads.  MediaPost.  13 December 2011