Mobile
Submitted by admin on Thu, 08/23/2007 - 18:54.
MOBILE MARKET STATS There are an estimated 229 million mobile subscribers in the U.S. and 2.1 billion worldwide, according to eMarketer, 2006.
Marketing VOX | | U.S. Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics, Inc. 2005 | Sent or received text messages | 37.3% | | Retrieved news and information via browser | 13.4% | | Used personal email | 11.35 | | Used photo messaging | 10.4% | | Purchased ring tone | 9.7% | | Used mobile instant messenger | 9.6% | | Used work email | 5.8% | | Purchased wallpaper or screensaver | 3.8% | | Downloaded mobile game | 3.4% | | By 2007 35.9 million Americans will participate in mobile marketing camaigns. - Frost & Sullivan Posted on: Catchwind Mobile Marketing 101 | 89% of major brands are planning to market via mobile devices by 2008. - Airwide Solutions Posted on: Catchwind Mobile Marketing 101
| The number of cameraphone owners climbed to 106 million in the United States, crossing the 50 percent threshold. M:Metrics Press Release April 2007 | All told, marketers will spend just $3 billion worldwide on mobile ads this year, according to an Apr. 10 report by ABI Research, an industry research group. But that's expected to grow to $19 billion by 2011 as more users surf the Web via handset. The Sell Phone Revolution, Business Week | Nearly 17.4 million mobile consumers downloaded a mobile game last quarter, up 45 percent from a total of 12 million downloaders a year ago, according to Telephia. Mobile Game Revenue in the U.S. Hits $151 Million, Telephia Press Release | eMarketer has social media advertising spending pegged at $865 million in 2007, with $525 million aimed at MySpace, $200 million headed for the Facebook/Friendster ilk (i.e., sites other than MySpace). DeathWatch: Yahoo!, iMediaConnection | | Advertisers spent $420 million on mobile advertising in 2006 and predict a leap to $900 million in 2007 eMarketer: Ad Spending | There are currently nearly 50 million members in "mobile social communities" and is expected to reach 174 million worldwide by 2011, according to ABI Research. Mobile Social Communities , ABI Research | The Kelsey Group predicts that the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, a CAGR of 19 percent.
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The Kelsey Group's U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent.
Other analysts have predicted the mobile ad market will grow to anywhere from $1.5 billion to $2.9 billion in 2011. The end result of course depends on the definitions and assumptions being used, but overall, every forecast calls for huge growth in the mobile ad space.
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