Social Media: Do Nonprofits Get It?

Philanthropy Journal - July 2007

Nonprofits Using New Media to Engage
With technology more widespread and easily accessible, nonprofits are finding innovative ways to use it to spread their message and engage constituents in fundraising, advocacy and the delivery of services and information.

The spread of viral fundraising
Based on the passion and energy of one individual, an idea can catch on and spread like wildfire – with minimal help, or control, from nonprofits. That’s the power, and potential, of viral fundraising, experts say.

Online mobilization magnifies voice
Whether through dynamic, multi-media web pages, networking in online social communities, or leveraging the latest wiki and widget tools, nonprofits are using technology to engage their supporters and dynamically transforming their capabilities, experts say.

Capitalizing on the human network
Dow Bauknight and Chris Meade of NPower Charlotte Region offer tips for smaller nonprofits contemplating the world of social media.

Harness the social web before it harnesses you
Change is afoot in the nonprofit sector, with new tools connecting users to powerful applications and, perhaps more importantly, to one another.

The three greatest lies about technology and philanthropy
Ongoing investment in the right technology can advance a nonprofit’s mission.