Community Media 2.0

Community Media Review - Spring 2007 (PDF)

The ground is shifting beneath us. We are entering a new communications era, an era dubbed by some as “web 2.0.” More content is moving to the internet. “On-demand” media is growing by leaps and bounds. Consumers are spending less time on their couches watching TV and more time on the move with mobile media devices. Anyone with a digital camera can produce and post their own media for a global audience. And, nearly a quarter of the nation’s internet users say they participate in online social networks.

What does all this mean for public access channels and community media centers (CMCs)? This issue of CMR addresses the questions that arise as we shift from our well-worn “TV-centric” (one-to-many) model to a “network-centric” (many-to-many) model of communications and social influence.