CDD Cited for Prodding FTC to Investigate Digital Marketing of Alcoholic Beverages
At the forefront of how digital marketing impacts public health, we are pleased CDD's recent report has played a useful role at the FTC. Here's an excerpt from AdWeek:
For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices...The move is part of the agency's periodic review to see how effective the industry's voluntary guidelines are in reducing marketing messages to underage audiences....Janet Evans, an attorney with the FTC's advertising practices division said the agency decided to broaden its query after receiving comments from the Center for Digital Democracy and the Berkeley Media Studies Group of the Public Health Institute. The two groups conducted a study, Alcohol Marketing in the Digital Age, that catalogued the digital and social media strategies used by brands such as Bud Light, Heineken, Molson Coors and Smirnoff.