Digital Privacy

Future of Privacy Forum's Opt-out for the Tracking of Individuals and their location Fails to Protect Privacy

Companies engaged in the tracking, analyzing and targeting of consumers need to do much more than merely sign up for a very weak "Code of Conduct" on mobile location ("Smart Stores") that has been developed by the Future of Privacy Forum.  The code doesn't really empower, inform and protect consumers from the incredibly invasive system being put in place by retailers, fast food companies, malls, and sporting venues, etc.  A serious set of safeguards

Call for Safeguards for NSA and Commercial Spying via EU Parliament (and note what it says about U.S. data companies)

In the EU, where privacy, or data protection as its called--is a human right.  The Committee on Civil Liberties, Justice and Home Affairs of the EU Parliament issued an important draft report as part of its inquiry into the impact of the NSA and related surveillance programs.  The report is attached as well. Here's a very important excerpt:
 

Growth of Cross-device tracking of individuals, inc. merging offline and online data, require regulatory action/Banks using

We have been sounded the alarm on the growth of tracking, profiling and targeting individuals, as companies seek to seamlessly tie all our activities together so we can be more precisely reached (with offers, ads, etc).  This excerpt from a recent interview of a X+1 official in AdExchanger provides a good illustration of what's going on--and why it's time for regulatory and other federal action to protect the public.  Here's a key excerpt from the interview:

Google's Internet of Things All Tracking, All the Time Play: A view from the industry

Via Adexchanger piece from Arnold Worldwide ad exec. (excerpt):  excerpt: ... the output from Nest thermostats could provide Google with one key piece of information they might not already have: dynamic residential IP addresses of registered users.

CDD Calls on FTC to Protect Privacy in today's Hyper-local, geo-targeting, cross-platform, Big Data Era/Warns of Discriminatory Practices with mobile device tracking

Today, CDD filed Comments in the FTC's forthcoming "Mobile Device Tracking" workshop (Feb. 19) on mobile and retail tracking.  As we explain (excerpt):
 

Rubicon Project's S-1 Illustrates Fear Industry Has with Privacy Safeguards/Time to stop calling cookie data "anonymous"

Today, consumer profiles are developed that include so-called First, Second and Third Party data, linking our online and offline selves.

Verizon Wireless & Big Data: Linking together all its info on the consumer for 1:1 Targeting

As the Federal Trade Commission reviews databrokers, Congress tackles privacy, the White House examines Big Data,  and we wait (now for almost two years) for the Obama Administration to introduce a Privacy Bill of Rights, it's important to address the contemporary realities of data gathering.  Today, companies use Data Management Platforms (DMPs) to pull together all the information on a single individual (see this video to learn mor

Concerns over privacy hit record high, says new survey. Even business interests alarmed

excerpt via Exchangewire:    Privacy awareness body Truste has today (28 January) released its annual Consumer Confidence Index, revealing 60% of participants in the survey were more concerned about their online privacy compared to 12 months ago, with 89% actively “avoiding” companies they don’t believe protect their privacy adequately....However, it seems that contagion has spread to the private sector too, as there are three times as many survey participant

Facebook’s Misleading Data and Marketing Policies and Practices: A CDD Report for the FTC

When Facebook proposed to change its data use practices late last August, we wrote a number of papers to help the FTC.  This is one of them, which discusses the company's ad practices and its relationship to its privacy claims.  This paper addresses a number of Facebook data use and digital marketing strategies, and their impact on user privacy.

Where is Pres. Obama "Consumer Privacy Bill of Rights" as part of NSA reform. Two-year anniversary of plan and still no proposal

While President Obama correctly connected the commercial and governmental collection of citizen information in his speech today, what was missing was any reference to consumer privacy protection.   Yet next month (Feb.

Syndicate content