Digital Marketing

Google User Tracking and Ad Targeting: "a single creative concept [will] create millions of permutations based on the user"

The integration of data on users and their networks along with advances in digital ad creation now permits many more variations of a interactive ad that's based on the unique behaviors of an individual.  It's one of the key issues involved wth the fight to protect online privacy.   Here's an excerpt from today's on Google's Neal Mohan (from Campaign Asia):

US/EU Groups Say No to Privacy Icon Self-Reg Scheme

Today, the leading consumer and privacy groups from both the U.S.

CDD Calls on Federal Trade Commission to Extend Google Buzz Settlement Terms to All Google Properties

FCC & FTC Asked to Protect Mobile Consumer Privacy in AT&T/T-Mobile Merger

Facebook adds Madison Ave. execs to tell its story: "we give you people"--not just "eyeballs"

While Facebook negotiates to expand its presence in China, it also is adding well-connected advertising experts to help large advertisers better take advantage of the service.  As Ad Age explains:  "Facebook has plucked another executive from adland.

Google Explains Online Advertising and Funds Academics to Expand its Clout

Here's a very useful discussion of online advertising via a recent Google post [excerpt]:  "Consider online advertising, which is based on principles from algorithmic game theory and online auctions. The Internet has enabled advertising that is more segmented and measurable, making it more efficient than traditional advertising channels, such as newspaper classifieds, radio spots, and television commercials.

14 Questions the Senate Commerce Committee Should Ask Online Marketers

On July 27, 2010, the Senate Commerce Committee will hold a hearing on Consumer Online Privacy. Apple, Google, AT&T and Facebook officials will testify.  Here are some questions we hope the Committee will ask. 

Five Myths about Online Behavioral Advertising

From the Consumer Federation of America

Myth #1. Free content on the Internet will disappear if advertisers can only engage in online behavioral tracking and targeting with affirmative consumer consent (opt-in).

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