Digital Health
FTC Complaint on Digital Pharma & Health Marketing
The complaint to the FTC is attached.
Complaint to the FTC
CDD Tells FDA to work with FTC on digital pharma ads
10 May 2010 Dr. Margaret Hamburg, Commissioner Dr. Josh Sharfstein, Principal Deputy Commissioner Food and Drug Administration 10903 New Hampshire Ave Silver Spring, MD 20993-0002 Dr. Hamburg and Dr. Sharfstein: The Center for Digital Democracy wants to commend the FDA for conducting its recent inquiry into social media and the digital marketing of drugs. But we would like to discuss with you, at your earliest convenience, several concerns connected to this inquiry.
CDD Tells FDA to work with FTC on digital pharma ads
10 May 2010
Dr. Margaret Hamburg, Commissioner
Dr. Josh Sharfstein, Principal Deputy Commissioner
Food and Drug Administration
10903 New Hampshire Ave
Silver Spring, MD 20993-0002
Dr. Hamburg and Dr. Sharfstein:
The Center for Digital Democracy wants to commend the FDA for conducting its recent inquiry into social media and the digital marketing of drugs. But we would like to discuss with you, at your earliest convenience, several concerns connected to this inquiry.
Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online
For the past 25 years, pharmaceutical companies have been permitted to market their products directly to consumers. More recently, in the years following the Food and Drug Administration’s relaxation of direct-to-consumer (DTC) advertising guidelines in 1997, spending on such promotion grew more than six-fold, reaching $5 billion by 2008.
Drug Marketing Moves to Digital: How Pharmaceutical Companies Pitch Consumers Online
For the past 25 years, pharmaceutical companies have been permitted
to market their products directly to consumers. More recently, in the years following
the Food and Drug Administration’s relaxation of direct-to-consumer (DTC)
advertising guidelines in 1997, spending on such promotion grew more than six-fold,
reaching $5 billion by 2008.
In the traditional media of print and broadcast, those DTC ads come
with lots of fine print, including warnings of possible side effects that most
consumers. But now that ever-increasing
CDD Asks FDA to Investigate Digital Marketing of Drugs and Health Products
For Immediate Release
March 1, 2010 jeff@democraticmedia.org
Center for Digital Democracy www.democraticmedia.org
CDD Asks Food and Drug Administration to Investigate
Digital Marketing of Drugs and Health Products
Urges FDA to Develop Rules to Address Behavioral Targeting and to Protect Consumer Privacy
Online Drug Marketing FDA Filing
28 February 2010
Division of Dockets Management (HFA-305)
Food and Drug Administration
5630 Fishers Lane
Room 1061
Rockville, MD 20852
Re: Docket No. FDA-2009-N-0441
Written Comments: Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools
