2013-03-04
Direct Marketing Association (DMA): Privacy safeguards threatens "our data–driven way of life"
Submitted by demedia on Mon, 03/04/2013 - 18:46The Direct Marketing Association has not played a positive role in the debate over privacy. For example, it (absurdly) has worked to exempt all the forms of data collection marketers do from the proposed Do Not Track safeguard. As it plans for its big Washington, DC conference, look at how it frames the problem:
