2013-02-05

Facebook Gets a Privacy Pass from Better Business Bureau--the attack of the invisible "icons." Using a "Grey X" on FB Exchange

Submitted by demedia on Tue, 02/05/2013 - 15:32

The Better Business Bureau is a member of the Digital Advertising Alliance (DMA, IAB, 4As, ANA).  Yet they are responsible somehow for evaluating how companies comply with the icon-based privacy program adopted by the commercial data marketing industry.  We have raised concerns about the efficacy of the icon.  The BBB just approved Facebook's use of the icon for its far-reaching data targeting system known as the Facebook Exchange.  Already barely viewable, the tiny icons are to be used by Facebook via a

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