2012-12-21
New FTC Report on Food Marketing: Digital Dollars Targeting Kids and Teens
Submitted by demedia on Fri, 12/21/2012 - 16:12The report released today by the Federal Trade Commission analyzing expenditures by food and beverage marketers to target both children and teens shows a dramatic increase in the use of digital marketing. According to the report, "spending on new media, such as online, mobile, and viral marketing, increased by 50%." The report also underscored how young people are the target of "integrated" campaigns, pursued across the "
