2012-10-14

Invasion of the Data Snatchers: Will the US Online Ad Industry Embrace Do-Not-Track or Kill it Off?

When does a really big rationalization of a really big lie become reality?  That's one of the questions the public should be asking the US online ad and data collection lobby.  Over the last few weeks, in either a odd expression of denial or demonstrating incredible digital "chutzpah," the Digital Ad Alliance (basically representing every big company online and off) has claimed that:

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