2012-07-15

Defining "transparency" in the App/Lead Generation/ Data Collection economy

Submitted by demedia on Sun, 07/15/2012 - 18:39

We hope mobile and online ad industry leaders will be proactive providing the public, through the Obama Administration privacy initiative, an account of app related data practices.  Here are some excerpts from mobile marketing company Adfonic, which serves the app market.  Take a look at what they do and ask yourself--don't we need to have an informed and honest discussion of the app targeting system and its relationship to mobile marketing?

excerpt: 

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