2012-04-04
Massive Scale "30 billion audience data" archive linked to real-time targeting of consumers
Submitted by demedia on Wed, 04/04/2012 - 18:32Both the EU and FTC will have to address real-time buying and selling of users and their data. We have helped place this issue on the policy radar screen both in Brussels and DC. But we are stepping up our efforts, and intend to make sure real-time sales of users becomes a key privacy issue. AppNexus, a leading real-time provider and data company Brilig just made this announcement, which is emblematic of the problems. Excerpt:
